Youth media literacy in interpreting the ideology of the film documentary the Malayan emergency (2010)

Loh Yoke Ling, Mohd Nor Shahizan Ali, Normah Mustaffa

Research output: Contribution to journalArticle

Abstract

Ideology dissemination via historical documentaries provide an advantage to the government in implementing national policies. The characteristics of documentary films which represent 'reality' allow varied interpretations to reach their target audiences. It is thus imperative that the audience's understanding and interpretation be parallel with the ideology that the government wants to convey as to avoid the misinterpretation of information. However, studies have shown that audiences' interpretations are not always in line with what the producer intends to communicate. As such, the objective of this research is to analyse factors affecting youth media literacy in understanding and interpreting the ideology of historical documentary films titled The Malayan Emergency (2010). Audiences especially youths have their own views and opinions on any documentary film they watch. Experimental results show that critical thinking, media aesthetics and the exposure to the Internet actually affect ideological interpretations in historical documentary films. Among others, the results of the experimental study also showed that cognitive thinking skills and education backgrounds of youth have influenced the interpretation and understanding of historical documentary films. The interpretation and understanding of youth in ideology towards historical documentary films are influenced by individual factors (educational background and cognitive thinking), media texts (media aesthetic) and external factors (exposure to Internet). Thus, individual factors are the key aspect of media literacy to interpret messages critically.

Original languageEnglish
Pages (from-to)195-210
Number of pages16
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume35
Issue number2
DOIs
Publication statusPublished - 1 Jan 2019

Fingerprint

documentary film
historical film
ideology
literacy
interpretation
aesthetics
Internet
producer
Education
education

Keywords

  • Aesthethic media
  • Critical thinking
  • Documentary
  • Exposure Internet
  • Media literacy

ASJC Scopus subject areas

  • Communication

Cite this

Youth media literacy in interpreting the ideology of the film documentary the Malayan emergency (2010). / Ling, Loh Yoke; Nor Shahizan Ali, Mohd; Mustaffa, Normah.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 35, No. 2, 01.01.2019, p. 195-210.

Research output: Contribution to journalArticle

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