Website for online selling implementation among SMEs in Malaysia

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Innovation adoption literature has demonstrated that organisational characteristics and perceived benefits of innovations play significant roles in explaining organisational-level decisions to adopt new technologies. However, the extant literature relating to small and medium enterprises (SMEs) website adoption fails to provide an understanding of what determines adoption. This paper reports an empirical study conducted to identify the factors that impact SMEs' involvement with websites. Six factors such as to lower cost, external pressure, to enhance company image, to attract new business, to stay ahead competitors, and to follow the trend, which were found in the literature are used to investigate the level of website involvement. This involvement is examined in terms of ownership of a website and use of the website for selling purposes. A survey of 3535 SMEs was conducted, 522 SMEs responded for the survey; however, only 309 have used website for the purpose of online selling. In addition to the survey, ten SMEs were chosen from 309 for semistructured interviews. The results suggest that specific factors contribute to the SMEs' involvement with the Internet -enhance company image, following the trend, and customer pressure influence website for online selling implementation. The key contribution of this article to current knowledge is the interpretation of understanding of what determines SMEs website adoption, supported by the literature.

Original languageEnglish
Title of host publicationProceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013
Pages11-18
Number of pages8
Publication statusPublished - 2013
EventIADIS International Conference ICT, Society and Human Beings 2013, IADIS International Conference e-Commerce 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013 - Prague
Duration: 24 Jul 201326 Jul 2013

Other

OtherIADIS International Conference ICT, Society and Human Beings 2013, IADIS International Conference e-Commerce 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013
CityPrague
Period24/7/1326/7/13

Fingerprint

Websites
Sales
Industry
Innovation
Web sites
Malaysia
Small and medium-sized enterprises
Internet

Keywords

  • Internet
  • SME characteristics
  • SMEs
  • Technology adoption
  • Websites

ASJC Scopus subject areas

  • Information Systems
  • Economics, Econometrics and Finance (miscellaneous)

Cite this

Hashim, N. A. (2013). Website for online selling implementation among SMEs in Malaysia. In Proceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013 (pp. 11-18)

Website for online selling implementation among SMEs in Malaysia. / Hashim, Noor Azuan.

Proceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013. 2013. p. 11-18.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hashim, NA 2013, Website for online selling implementation among SMEs in Malaysia. in Proceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013. pp. 11-18, IADIS International Conference ICT, Society and Human Beings 2013, IADIS International Conference e-Commerce 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013, Prague, 24/7/13.
Hashim NA. Website for online selling implementation among SMEs in Malaysia. In Proceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013. 2013. p. 11-18
Hashim, Noor Azuan. / Website for online selling implementation among SMEs in Malaysia. Proceedings of the IADIS International Conference ICT, Society and Human Beings 2013, Proceedings of the IADIS International Conference e-Commerce 2013. 2013. pp. 11-18
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