Penularan negatif mutu perkhidmatan institusi perubatan negara di laman media sosial

Translated title of the contribution: Viral negative messages on quality and services of medical professions and institutions in social networking sites

Siti Aishah Mohammad Razi, Fauziah Ahmad, Emma Mirza Wati Mohamad

Research output: Contribution to journalArticle

Abstract

Society generally respect and honour medical practitioners. Nonetheless, there are those who manifest their disappointment by labelling medical practitioners using negative statements in social networking sites. This worrying situation may tarnish the image of medical profession and institutions, and may cause misunderstanding among social networking site users. These negative posts which can be shared by anyone may become viral in social media network. The authors are interested to look at the roots of this problem through content analysis of posts from Facebook users containing phrases or words with elements of dissatisfactions directed specifically to the medical institutions in Malaysia. Using Media Literacy theory by Potter (2004) this study recognises that the lack of structuctural knowledge in using media can lead to media abuse. This study has identified seven causes to lack of structural knowledge i.e; failing to understand the treatment process; failing to understand the working system, failing to be professional, failing to have some patience, failing to communicate well, failing to realise the existence of law and acts that protect the officials medical institutions, and failing to possess some media literacy. It is expected that users of media social networking and medical institutions should take a stand to increase, disseminate, and to acquire useful information for the common good. This study is expected to bring awareness regarding negative perceptions towards local medical institutions in social networking sites to create a cognisant society that is vigilant in disseminating information.

Original languageIndonesian
Pages (from-to)96-114
Number of pages19
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume34
Issue number3
DOIs
Publication statusPublished - 1 Jan 2018

Fingerprint

networking
profession
social media
literacy
cause
common good
lack
facebook
honor
Labeling
Malaysia
respect
content analysis
abuse
Law
knowledge
Society

Keywords

  • Health communication
  • Media literacy
  • Medical Institutions
  • Service quality
  • Social media

ASJC Scopus subject areas

  • Communication

Cite this

Penularan negatif mutu perkhidmatan institusi perubatan negara di laman media sosial. / Mohammad Razi, Siti Aishah; Ahmad, Fauziah; Mohamad, Emma Mirza Wati.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 34, No. 3, 01.01.2018, p. 96-114.

Research output: Contribution to journalArticle

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