Value as a medical tourism driver interacted by experience quality

Alireza Habibi, Ahmad Azmi Mohd. Ariffin

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study contends that inherent negative effects of medical tourism’ perceived sacrifices such as perceived risk and perceived fee could be lessen by the interaction role of experience quality. The findings indicate that the moderating role of experience quality on the relationship of perceived risk and perceived value was significant. Similarly, the experience quality also had a significant role in weakening the influence of perceived fee on perceived value. In this view, hospitals as well as other medical tourism service providers must make an effort to offer memorable experience and services to patients in order to minimize the negative effects of perceived risk and perceived fee.

Original languageEnglish
JournalAnatolia
DOIs
Publication statusAccepted/In press - 1 Jan 2018

Fingerprint

Tourism
driver
fee
Values
experience
service provider
medical tourism
interaction
effect
services
hospital

Keywords

  • experience quality
  • Medical tourism
  • perceived fee
  • perceived risk
  • perceived value

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Earth-Surface Processes

Cite this

Value as a medical tourism driver interacted by experience quality. / Habibi, Alireza; Mohd. Ariffin, Ahmad Azmi.

In: Anatolia, 01.01.2018.

Research output: Contribution to journalArticle

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