Validating the factors influencing social commerce adoption in small and medium enterprise in Malaysia

Walid Abdulla Ali, Muriati Mukhtar, Ibrahim Mohamed

Research output: Contribution to journalArticle

Abstract

Electronic commerce has been growing at a rapid rate in many countries, including developing countries. In recent years, social media and social networking sites have become popular and such popularity has led to a novel e-commerce branch known as social commerce. In Malaysia, it is observed that individuals and organizations have begun to sell and purchase using social media. But studies on s-commerce adoption in Malaysia are still lacking. Therefore, this study aimed to investigate the effects of technological, organizational, and trust factors on social commerce adoption among SMEs in Malaysia. This paper presented the factors, collected from literature, which influence the adoption of social commerce, and the results of an exploratory pilot study.

Original languageEnglish
Pages (from-to)440-447
Number of pages8
JournalIndonesian Journal of Electrical Engineering and Computer Science
Volume17
Issue number1
DOIs
Publication statusPublished - 1 Jan 2019

Fingerprint

Small and Medium-sized Enterprises
Malaysia
Social Media
Electronic Commerce
Industry
Social Networking
Developing Countries
Branch
Electronic commerce
Developing countries

Keywords

  • Electronic Commerce
  • Malaysia
  • Organizational Factors
  • Social Commerce
  • Technological Factors
  • Trust Factors

ASJC Scopus subject areas

  • Signal Processing
  • Information Systems
  • Hardware and Architecture
  • Computer Networks and Communications
  • Control and Optimization
  • Electrical and Electronic Engineering

Cite this

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