Validating the contents of a social content management framework

Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Social media acts as a collaborative channel between organisations and customers, which contributes to the improvement of services offered by the organisations. Based on the importance of social media interactions, the social content resulting from the collaborative process should be managed to ensure that the content provides value to both parties. This requirement has led to the development of the social content management (SCM) framework which need to be validated. Although this study is influenced by previous studies, the instrument used to validate the framework need to be revalidated to ensure its applicability in the SCM context. The contents of such instrument need to be rigorously validated via suitable approaches. This article proposes the application of the Lawshe's technique to determine the content validity of instrument. This quantitative technique had involved the computation of the content validity ratio (CVR) to validate items in a questionnaire, which were based on the factors for the SCM framework. Each item that was validated based on the CVR value of 0.75 and above was accepted for the final questionnaire. The CVR value indicated that these items could be used to validate the framework.

Original languageEnglish
Title of host publicationProceedings of the 2017 6th International Conference on Electrical Engineering and Informatics
Subtitle of host publicationSustainable Society Through Digital Innovation, ICEEI 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-6
Number of pages6
Volume2017-November
ISBN (Electronic)9781538604755
DOIs
Publication statusPublished - 9 Mar 2018
Event6th International Conference on Electrical Engineering and Informatics, ICEEI 2017 - Langkawi, Malaysia
Duration: 25 Nov 201727 Nov 2017

Other

Other6th International Conference on Electrical Engineering and Informatics, ICEEI 2017
CountryMalaysia
CityLangkawi
Period25/11/1727/11/17

Fingerprint

Social Media
Interpersonal Relations
Questionnaire
Surveys and Questionnaires
Framework
Customers

Keywords

  • Content Validity
  • Content Validity Ratio
  • Lawshe's Technique
  • Social Content
  • Social Content Management

ASJC Scopus subject areas

  • Artificial Intelligence
  • Control and Optimization
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Information Systems
  • Software
  • Electrical and Electronic Engineering
  • Health Informatics

Cite this

Ahmad, W. A. Z. W., Mukhtar, M., & Yahya, Y. (2018). Validating the contents of a social content management framework. In Proceedings of the 2017 6th International Conference on Electrical Engineering and Informatics: Sustainable Society Through Digital Innovation, ICEEI 2017 (Vol. 2017-November, pp. 1-6). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICEEI.2017.8312373

Validating the contents of a social content management framework. / Ahmad, Wan Azlin Zurita Wan; Mukhtar, Muriati; Yahya, Yazrina.

Proceedings of the 2017 6th International Conference on Electrical Engineering and Informatics: Sustainable Society Through Digital Innovation, ICEEI 2017. Vol. 2017-November Institute of Electrical and Electronics Engineers Inc., 2018. p. 1-6.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ahmad, WAZW, Mukhtar, M & Yahya, Y 2018, Validating the contents of a social content management framework. in Proceedings of the 2017 6th International Conference on Electrical Engineering and Informatics: Sustainable Society Through Digital Innovation, ICEEI 2017. vol. 2017-November, Institute of Electrical and Electronics Engineers Inc., pp. 1-6, 6th International Conference on Electrical Engineering and Informatics, ICEEI 2017, Langkawi, Malaysia, 25/11/17. https://doi.org/10.1109/ICEEI.2017.8312373
Ahmad WAZW, Mukhtar M, Yahya Y. Validating the contents of a social content management framework. In Proceedings of the 2017 6th International Conference on Electrical Engineering and Informatics: Sustainable Society Through Digital Innovation, ICEEI 2017. Vol. 2017-November. Institute of Electrical and Electronics Engineers Inc. 2018. p. 1-6 https://doi.org/10.1109/ICEEI.2017.8312373
Ahmad, Wan Azlin Zurita Wan ; Mukhtar, Muriati ; Yahya, Yazrina. / Validating the contents of a social content management framework. Proceedings of the 2017 6th International Conference on Electrical Engineering and Informatics: Sustainable Society Through Digital Innovation, ICEEI 2017. Vol. 2017-November Institute of Electrical and Electronics Engineers Inc., 2018. pp. 1-6
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