Using media to educate public on biotechnology

Mus Chairil Samani, Latifah Amin, Nurul Ilyana Rezali

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This paper seeks to understand how mass media can be used to educate the public about biotechnology. Masterman (2001) model of communication is used as the theoretical framework. Four Malaysian mainstreams newspapers Utusan Malaysia, Berita Harian, New Straits Times and The Star were content analyzed. The findings indicate more in-depth articles need to be published to educate public about biotechnology. The newspapers are unable to do this because most of the reports on biotechnology are in the form of news writing. In conclusion, we found that the media has been unsuccessful in its role to teach the public on biotechnology.

Original languageEnglish
Title of host publicationProcedia - Social and Behavioral Sciences
Pages2360-2364
Number of pages5
Volume15
DOIs
Publication statusPublished - 2011
Event3rd World Conference on Educational Sciences, WCES-2011 - Istanbul, Turkey
Duration: 3 Feb 20117 Feb 2011

Other

Other3rd World Conference on Educational Sciences, WCES-2011
CountryTurkey
CityIstanbul
Period3/2/117/2/11

Fingerprint

Biotechnology
biotechnology
Newspapers
newspaper
Mass Media
Malaysia
mass media
news
communication

Keywords

  • Agenda
  • Biotechnology
  • Content analysis
  • Education
  • Media

ASJC Scopus subject areas

  • Social Sciences(all)
  • Psychology(all)

Cite this

Samani, M. C., Amin, L., & Rezali, N. I. (2011). Using media to educate public on biotechnology. In Procedia - Social and Behavioral Sciences (Vol. 15, pp. 2360-2364) https://doi.org/10.1016/j.sbspro.2011.04.108

Using media to educate public on biotechnology. / Samani, Mus Chairil; Amin, Latifah; Rezali, Nurul Ilyana.

Procedia - Social and Behavioral Sciences. Vol. 15 2011. p. 2360-2364.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Samani, MC, Amin, L & Rezali, NI 2011, Using media to educate public on biotechnology. in Procedia - Social and Behavioral Sciences. vol. 15, pp. 2360-2364, 3rd World Conference on Educational Sciences, WCES-2011, Istanbul, Turkey, 3/2/11. https://doi.org/10.1016/j.sbspro.2011.04.108
Samani MC, Amin L, Rezali NI. Using media to educate public on biotechnology. In Procedia - Social and Behavioral Sciences. Vol. 15. 2011. p. 2360-2364 https://doi.org/10.1016/j.sbspro.2011.04.108
Samani, Mus Chairil ; Amin, Latifah ; Rezali, Nurul Ilyana. / Using media to educate public on biotechnology. Procedia - Social and Behavioral Sciences. Vol. 15 2011. pp. 2360-2364
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