Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Malaysia

Mazlyfarina Mohamad, Hui Sin Kok

Research output: Contribution to journalArticle

Abstract

Objective: This study aims to investigate the public pattern in seeking breast cancer screening information in Malaysia using Google Trends. Methods: The Google Trends database was evaluated for the relative Internet search popularity of breast cancer and screening-related search terms from 2007 to 2018. Results: Result showed downward trends in breast cancer search, whereas mammogram and tomosynthesis search fluctuated consistently. A significant increment was found during Pink October month. Breast cancer search term achieved the highest popularity in the east coast of Malaysia with [x2 (5, N=661) = 110.93, P<0.05], whereas mammogram attained the highest search volume in central Malaysia [x2 (4, N=67) = 18.90, P<0.05]. The cross-correlation for breast cancer was moderate among northern Malaysia, Sabah, and Sarawak (0.3 ≤ rs ≤ 0.7). Conclusion: Public interest trend in breast cancer screening is strongly correlated with the breast cancer awareness campaign, Pink October. Breast cancer screening should be promoted in the rural areas in Malaysia.

Original languageEnglish
Pages (from-to)1427-1432
Number of pages6
JournalAsian Pacific journal of cancer prevention : APJCP
Volume20
Issue number5
DOIs
Publication statusPublished - 25 May 2019

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Malaysia
Early Detection of Cancer
Breast Neoplasms
Internet
Databases

Keywords

  • Breast cancer
  • breast cancer screening
  • early detection of cancer
  • mammogram
  • tomosynthesis

ASJC Scopus subject areas

  • Epidemiology
  • Oncology
  • Public Health, Environmental and Occupational Health
  • Cancer Research

Cite this

Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Malaysia. / Mohamad, Mazlyfarina; Kok, Hui Sin.

In: Asian Pacific journal of cancer prevention : APJCP, Vol. 20, No. 5, 25.05.2019, p. 1427-1432.

Research output: Contribution to journalArticle

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