Users' expectation of web objects location: Case study of ASEAN countries

Aslina Baharum, Azizah Jaafar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Citations (Scopus)

Abstract

A study conducted in 2006 had successfully determined that users could form a schema for the location of web objects on informational websites. This study investigates whether users' expectation has not changed since the previous study. Among the objects being examined include 'Logo'; 'Internal links'; 'Search'; 'Advertisement'; 'External links'; 'Site title'; 'Login'; 'Language'; 'Content' and 'Calendar'. Ninety-four participants from ten ASEAN countries were presented with a demographic questionnaire followed by a mock browser window consisted of six horizontal and seven vertical grid squares. They completed the survey on the expected location of each of the ten web objects. The study found that there were significant changes in user expectations in web object locations. The result supported the findings of the previous study that predicted the advances of technology significantly affect user's schema of the web objects' layout within a four-years minimum.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Pages383-395
Number of pages13
Volume8237 LNCS
DOIs
Publication statusPublished - 2013
Event3rd International Visual Informatics Conference, IVIC 2013 - Selangor
Duration: 13 Nov 201315 Nov 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8237 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other3rd International Visual Informatics Conference, IVIC 2013
CitySelangor
Period13/11/1315/11/13

Fingerprint

Schema
World Wide Web
Websites
Calendar
Questionnaire
Layout
Horizontal
Vertical
Object
Grid
Internal
Language

Keywords

  • expectation
  • schema and mental model
  • user interface
  • web objects

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Baharum, A., & Jaafar, A. (2013). Users' expectation of web objects location: Case study of ASEAN countries. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8237 LNCS, pp. 383-395). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8237 LNCS). https://doi.org/10.1007/978-3-319-02958-0_35

Users' expectation of web objects location : Case study of ASEAN countries. / Baharum, Aslina; Jaafar, Azizah.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS 2013. p. 383-395 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8237 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Baharum, A & Jaafar, A 2013, Users' expectation of web objects location: Case study of ASEAN countries. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). vol. 8237 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8237 LNCS, pp. 383-395, 3rd International Visual Informatics Conference, IVIC 2013, Selangor, 13/11/13. https://doi.org/10.1007/978-3-319-02958-0_35
Baharum A, Jaafar A. Users' expectation of web objects location: Case study of ASEAN countries. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS. 2013. p. 383-395. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-02958-0_35
Baharum, Aslina ; Jaafar, Azizah. / Users' expectation of web objects location : Case study of ASEAN countries. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8237 LNCS 2013. pp. 383-395 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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