Usability of package and label designs using eye tracking

Mohd Hafiz Faizal Mohamad Kamil, Azizah Jaafar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

This paper focuses on the relationship between HCI and the elements of label designs. It discusses the previous studies of researchers for improving the package and label designs and identified design factors contributing to the purchase decision made by consumers. A research is conducted based on the concepts, methods and guidelines of the studies. Several weaknesses and strengths of the studies are explored. An eye tracking technique will be adapted for the methodology of the conducted research. Several usability aspects, criteria of the label designs elements and consumer perception in relation to direct and indirect contact for the consumers making purchase decision during the real-time were discussed extensively. Finally, the conceptual framework of the research is introduced focusing on the equilibrium of main design elements to contribute a product purchase decision by consumers.

Original languageEnglish
Title of host publication2011 IEEE Conference on Open Systems, ICOS 2011
Pages322-327
Number of pages6
DOIs
Publication statusPublished - 2011
Event2nd IEEE International Conference on Open Systems, ICOS 2011 - Langkawi
Duration: 25 Sep 201128 Sep 2011

Other

Other2nd IEEE International Conference on Open Systems, ICOS 2011
CityLangkawi
Period25/9/1128/9/11

Fingerprint

Labels
Human computer interaction
Decision making

Keywords

  • consumer perception
  • consumer purchasing decision
  • Eye-tracking
  • label design elements
  • real-time purchase
  • usability

ASJC Scopus subject areas

  • Hardware and Architecture
  • Software

Cite this

Kamil, M. H. F. M., & Jaafar, A. (2011). Usability of package and label designs using eye tracking. In 2011 IEEE Conference on Open Systems, ICOS 2011 (pp. 322-327). [6079272] https://doi.org/10.1109/ICOS.2011.6079272

Usability of package and label designs using eye tracking. / Kamil, Mohd Hafiz Faizal Mohamad; Jaafar, Azizah.

2011 IEEE Conference on Open Systems, ICOS 2011. 2011. p. 322-327 6079272.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Kamil, MHFM & Jaafar, A 2011, Usability of package and label designs using eye tracking. in 2011 IEEE Conference on Open Systems, ICOS 2011., 6079272, pp. 322-327, 2nd IEEE International Conference on Open Systems, ICOS 2011, Langkawi, 25/9/11. https://doi.org/10.1109/ICOS.2011.6079272
Kamil MHFM, Jaafar A. Usability of package and label designs using eye tracking. In 2011 IEEE Conference on Open Systems, ICOS 2011. 2011. p. 322-327. 6079272 https://doi.org/10.1109/ICOS.2011.6079272
Kamil, Mohd Hafiz Faizal Mohamad ; Jaafar, Azizah. / Usability of package and label designs using eye tracking. 2011 IEEE Conference on Open Systems, ICOS 2011. 2011. pp. 322-327
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