Unity in diversity inculcating the concept of 1malaysia through local television programmes

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

1Malaysia concept is a vision to create a harmonious Malaysian society, which is vital for Malaysia to attain a successful and developed country status. The concept stresses on the acceptance and inclusion of other cultures within the Malaysian realm and unity is vital for a country with plural society like Malaysia. Prime Minister Mohd Najib Tun Razak asserted that the 1Malaysia concept is unique as it celebrates the diversity of cultures grounded within a unique potpourri of living patterns that is steeped in traditions yet able to accommodate and withstand the winds of change without losing her local cultural balance. Siapera (2010) opined that it is without doubt that the media is an important tool which ensures diverse cultures in a country are equally represented without neglecting the universal and common values practised by everyone. The 1Malaysia concept places importance on both celebrating the diversity of cultures and inculcating common values amongst its citizen. This is where mass media, especially television, can play a big role. Syed Hussin (2008: 171) commented that mass communication has not been used to its full effect to promote a better understanding of people of different cultures and values. How true is this notion? This paper will shed some light into these issues: how the culturally diverse society and the concept of 1Malaysia are being represented on television and how audiences make meanings from these representations. The methodology employed in this research is twofold, comprising content analysis and focus group discussion. The objective of content analysis is to analyse how the concept of 1Malaysia is being represented on local television programmes. The focus group discussion, meanwhile, discovers how adolescents negotiate the television text in the process of understanding the 1Malaysia concept.

Original languageEnglish
Pages (from-to)183-195
Number of pages13
JournalJournal of Asian Pacific Communication
Volume23
Issue number2
DOIs
Publication statusPublished - 2013

Fingerprint

local television
television program
Television
television
group discussion
Malaysia
mass media
content analysis
television play
Values
mass communication
television programme
communication
Communication
minister
methodology
acceptance
inclusion
citizen
adolescent

Keywords

  • 1Malaysia
  • Audience reception
  • Cultural identity
  • Television
  • Unity in diversity

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Communication
  • Business, Management and Accounting(all)
  • Economics and Econometrics

Cite this

@article{8c602baca87241be8efdadf217dc84f1,
title = "Unity in diversity inculcating the concept of 1malaysia through local television programmes",
abstract = "1Malaysia concept is a vision to create a harmonious Malaysian society, which is vital for Malaysia to attain a successful and developed country status. The concept stresses on the acceptance and inclusion of other cultures within the Malaysian realm and unity is vital for a country with plural society like Malaysia. Prime Minister Mohd Najib Tun Razak asserted that the 1Malaysia concept is unique as it celebrates the diversity of cultures grounded within a unique potpourri of living patterns that is steeped in traditions yet able to accommodate and withstand the winds of change without losing her local cultural balance. Siapera (2010) opined that it is without doubt that the media is an important tool which ensures diverse cultures in a country are equally represented without neglecting the universal and common values practised by everyone. The 1Malaysia concept places importance on both celebrating the diversity of cultures and inculcating common values amongst its citizen. This is where mass media, especially television, can play a big role. Syed Hussin (2008: 171) commented that mass communication has not been used to its full effect to promote a better understanding of people of different cultures and values. How true is this notion? This paper will shed some light into these issues: how the culturally diverse society and the concept of 1Malaysia are being represented on television and how audiences make meanings from these representations. The methodology employed in this research is twofold, comprising content analysis and focus group discussion. The objective of content analysis is to analyse how the concept of 1Malaysia is being represented on local television programmes. The focus group discussion, meanwhile, discovers how adolescents negotiate the television text in the process of understanding the 1Malaysia concept.",
keywords = "1Malaysia, Audience reception, Cultural identity, Television, Unity in diversity",
author = "{Mohamed Salleh}, Sabariah",
year = "2013",
doi = "10.1075/japc.23.2.01moh",
language = "English",
volume = "23",
pages = "183--195",
journal = "Journal of Asian Pacific Communication",
issn = "0957-6851",
publisher = "John Benjamins Publishing Company",
number = "2",

}

TY - JOUR

T1 - Unity in diversity inculcating the concept of 1malaysia through local television programmes

AU - Mohamed Salleh, Sabariah

PY - 2013

Y1 - 2013

N2 - 1Malaysia concept is a vision to create a harmonious Malaysian society, which is vital for Malaysia to attain a successful and developed country status. The concept stresses on the acceptance and inclusion of other cultures within the Malaysian realm and unity is vital for a country with plural society like Malaysia. Prime Minister Mohd Najib Tun Razak asserted that the 1Malaysia concept is unique as it celebrates the diversity of cultures grounded within a unique potpourri of living patterns that is steeped in traditions yet able to accommodate and withstand the winds of change without losing her local cultural balance. Siapera (2010) opined that it is without doubt that the media is an important tool which ensures diverse cultures in a country are equally represented without neglecting the universal and common values practised by everyone. The 1Malaysia concept places importance on both celebrating the diversity of cultures and inculcating common values amongst its citizen. This is where mass media, especially television, can play a big role. Syed Hussin (2008: 171) commented that mass communication has not been used to its full effect to promote a better understanding of people of different cultures and values. How true is this notion? This paper will shed some light into these issues: how the culturally diverse society and the concept of 1Malaysia are being represented on television and how audiences make meanings from these representations. The methodology employed in this research is twofold, comprising content analysis and focus group discussion. The objective of content analysis is to analyse how the concept of 1Malaysia is being represented on local television programmes. The focus group discussion, meanwhile, discovers how adolescents negotiate the television text in the process of understanding the 1Malaysia concept.

AB - 1Malaysia concept is a vision to create a harmonious Malaysian society, which is vital for Malaysia to attain a successful and developed country status. The concept stresses on the acceptance and inclusion of other cultures within the Malaysian realm and unity is vital for a country with plural society like Malaysia. Prime Minister Mohd Najib Tun Razak asserted that the 1Malaysia concept is unique as it celebrates the diversity of cultures grounded within a unique potpourri of living patterns that is steeped in traditions yet able to accommodate and withstand the winds of change without losing her local cultural balance. Siapera (2010) opined that it is without doubt that the media is an important tool which ensures diverse cultures in a country are equally represented without neglecting the universal and common values practised by everyone. The 1Malaysia concept places importance on both celebrating the diversity of cultures and inculcating common values amongst its citizen. This is where mass media, especially television, can play a big role. Syed Hussin (2008: 171) commented that mass communication has not been used to its full effect to promote a better understanding of people of different cultures and values. How true is this notion? This paper will shed some light into these issues: how the culturally diverse society and the concept of 1Malaysia are being represented on television and how audiences make meanings from these representations. The methodology employed in this research is twofold, comprising content analysis and focus group discussion. The objective of content analysis is to analyse how the concept of 1Malaysia is being represented on local television programmes. The focus group discussion, meanwhile, discovers how adolescents negotiate the television text in the process of understanding the 1Malaysia concept.

KW - 1Malaysia

KW - Audience reception

KW - Cultural identity

KW - Television

KW - Unity in diversity

UR - http://www.scopus.com/inward/record.url?scp=84890937037&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84890937037&partnerID=8YFLogxK

U2 - 10.1075/japc.23.2.01moh

DO - 10.1075/japc.23.2.01moh

M3 - Article

VL - 23

SP - 183

EP - 195

JO - Journal of Asian Pacific Communication

JF - Journal of Asian Pacific Communication

SN - 0957-6851

IS - 2

ER -