Kesusasteraan melayu tradisional sebagai wadah komunikasi massa: Suatu analisis

Translated title of the contribution: Traditional malay literature as a medium of mass communication: An analysis

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper discusses the position and role of traditional Malay literature in the context of mass communication. In addition, this paper also aims to look at how traditional Malay literary works become the effective medium of knowledge, teaching and entertainment to the audience. This study uses a conceptual approach that is trying to analyze how the works of traditional Malay literature serve as an effective communication tool to convey information or a message to its audience. The Model of Source-Message-Channel-Receiver (SMCR) introduced by Wilbur Schramm (1982) relied on to see the traditional Malay literature as a means of mass communication.

Original languageMalay
Pages (from-to)183-194
Number of pages12
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume31
Issue number2
Publication statusPublished - 2015

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mass communication
Communication
entertainment
Teaching
recipient
communication
literature

ASJC Scopus subject areas

  • Communication

Cite this

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title = "Kesusasteraan melayu tradisional sebagai wadah komunikasi massa: Suatu analisis",
abstract = "This paper discusses the position and role of traditional Malay literature in the context of mass communication. In addition, this paper also aims to look at how traditional Malay literary works become the effective medium of knowledge, teaching and entertainment to the audience. This study uses a conceptual approach that is trying to analyze how the works of traditional Malay literature serve as an effective communication tool to convey information or a message to its audience. The Model of Source-Message-Channel-Receiver (SMCR) introduced by Wilbur Schramm (1982) relied on to see the traditional Malay literature as a means of mass communication.",
keywords = "CMR model, Communications, Mass, Schramm, Traditional Malay literature",
author = "Jamian, {Muhd Norizam} and {Md. Radzi}, {Shaiful Bahri}",
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language = "Malay",
volume = "31",
pages = "183--194",
journal = "Jurnal Komunikasi: Malaysian Journal of Communication",
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publisher = "Universiti Kebangsaan Malaysia",
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