Tourist satisfaction of the environmental service quality for Tioman Island Marine Park

Norlida Hanim Mohd Salleh, R. Othman, Tamat Sarmidi, A. H. Jaafar, B. M N Norghani

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The purpose of this study is to evaluate the satisfaction level of tourists at the Tioman Island Marine Park (TIMP) toward the island's environmental service quality offered. The measurement of tourist satisfaction is based on the mean analysis, i.e. the importance mean (expected mean) and the perceived mean (satisfactory mean). The difference between these mean values shows the gap value. The research result shows that all tourists (both locals and foreign) agree on satisfaction toward the TIMP's environmental service quality offered. However, the perceived mean is less than the expected mean. Hence, the gap analysis as well as the paired t-test finds that the mean values for most of the environmental service quality are negative. These negative values indicate a relatively low level of the tourist satisfaction.

Original languageEnglish
Pages (from-to)173-179
Number of pages7
JournalIndian Journal of Marine Sciences
Volume41
Issue number2
Publication statusPublished - Apr 2012

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marine park
service quality
analysis

Keywords

  • Environmental service quality
  • Tioman island marine park
  • Tourists' perceptions
  • Tourists' satisfaction

ASJC Scopus subject areas

  • Oceanography

Cite this

Tourist satisfaction of the environmental service quality for Tioman Island Marine Park. / Mohd Salleh, Norlida Hanim; Othman, R.; Sarmidi, Tamat; Jaafar, A. H.; Norghani, B. M N.

In: Indian Journal of Marine Sciences, Vol. 41, No. 2, 04.2012, p. 173-179.

Research output: Contribution to journalArticle

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