Peranan media sebagai alat kesedaran sosial dalam kalangan orang kurang upaya di Malaysia

Translated title of the contribution: The role of media as a a social awareness tool among the disabled in Malaysia

Research output: Contribution to journalReview article

2 Citations (Scopus)

Abstract

Media is a way that can provide information on disabled people and ways to help them. This research is carried out to review the functions of mass media in spreading information to society on the issues of equal rights for disabled people. This is to raise public awareness on disabled people’s rights through mass media. As a result of the lack of valid knowledge about the function of mass media as a socio-cultural trend formation as well as information on disabled people have equal rights, then this has caused difficulty in understanding the process of identifying, evaluating and formation of behavior in society. In other words, so far the information obtained are not empirical and loose. Because of that, this research is carried out to help overcome society’s lack of information and knowledge on disabled people’s rights in Malaysia from the media and society’s perspective. The theory used for this research is the cultivation theory. The findings of this research are expected to give a clear picture on the equal rights of disabled people to society and give a better input to further raise public awareness on the disabled, ensuring the acceptance of the community in society.

Original languageMalay
Pages (from-to)471-488
Number of pages18
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume32
Issue number2
Publication statusPublished - 2016

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Malaysia
mass media
cultivation theory
lack
acceptance
Society
trend
community

ASJC Scopus subject areas

  • Communication

Cite this

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title = "Peranan media sebagai alat kesedaran sosial dalam kalangan orang kurang upaya di Malaysia",
abstract = "Media is a way that can provide information on disabled people and ways to help them. This research is carried out to review the functions of mass media in spreading information to society on the issues of equal rights for disabled people. This is to raise public awareness on disabled people’s rights through mass media. As a result of the lack of valid knowledge about the function of mass media as a socio-cultural trend formation as well as information on disabled people have equal rights, then this has caused difficulty in understanding the process of identifying, evaluating and formation of behavior in society. In other words, so far the information obtained are not empirical and loose. Because of that, this research is carried out to help overcome society’s lack of information and knowledge on disabled people’s rights in Malaysia from the media and society’s perspective. The theory used for this research is the cultivation theory. The findings of this research are expected to give a clear picture on the equal rights of disabled people to society and give a better input to further raise public awareness on the disabled, ensuring the acceptance of the community in society.",
keywords = "Communication, Disabled people, Media, Rights of equality, Wareness",
author = "Rosli, {Hazlin Falina} and {Wan Mahmud}, {Wan Amizah} and Mahbob, {Maizatul Haizan}",
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T1 - Peranan media sebagai alat kesedaran sosial dalam kalangan orang kurang upaya di Malaysia

AU - Rosli, Hazlin Falina

AU - Wan Mahmud, Wan Amizah

AU - Mahbob, Maizatul Haizan

PY - 2016

Y1 - 2016

N2 - Media is a way that can provide information on disabled people and ways to help them. This research is carried out to review the functions of mass media in spreading information to society on the issues of equal rights for disabled people. This is to raise public awareness on disabled people’s rights through mass media. As a result of the lack of valid knowledge about the function of mass media as a socio-cultural trend formation as well as information on disabled people have equal rights, then this has caused difficulty in understanding the process of identifying, evaluating and formation of behavior in society. In other words, so far the information obtained are not empirical and loose. Because of that, this research is carried out to help overcome society’s lack of information and knowledge on disabled people’s rights in Malaysia from the media and society’s perspective. The theory used for this research is the cultivation theory. The findings of this research are expected to give a clear picture on the equal rights of disabled people to society and give a better input to further raise public awareness on the disabled, ensuring the acceptance of the community in society.

AB - Media is a way that can provide information on disabled people and ways to help them. This research is carried out to review the functions of mass media in spreading information to society on the issues of equal rights for disabled people. This is to raise public awareness on disabled people’s rights through mass media. As a result of the lack of valid knowledge about the function of mass media as a socio-cultural trend formation as well as information on disabled people have equal rights, then this has caused difficulty in understanding the process of identifying, evaluating and formation of behavior in society. In other words, so far the information obtained are not empirical and loose. Because of that, this research is carried out to help overcome society’s lack of information and knowledge on disabled people’s rights in Malaysia from the media and society’s perspective. The theory used for this research is the cultivation theory. The findings of this research are expected to give a clear picture on the equal rights of disabled people to society and give a better input to further raise public awareness on the disabled, ensuring the acceptance of the community in society.

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KW - Disabled people

KW - Media

KW - Rights of equality

KW - Wareness

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