Refleksi gastronomi dalam komunikasi: Analisis semantik inkuisitif

Translated title of the contribution: The reflection of gastronomy in communications: An inquisitive semantic analysis

Research output: Contribution to journalArticle

Abstract

Gastronomy is a study about food and good eating habits. Food is not only essential to life, but it also plays a significant role in delivering a message through communication. In the context of Malay culture, the elements embodied in gastronomy have an indirect influence on communication, particularly implicit communication. This is evidently observable in Malay proverbs. This study focuses on Malay proverbs representing food that has the attributes of ‘hot and cold’ elements. For example, a banana is categorized as food with cold element, meanwhile meat is considered as food with hot element. Data on Malay proverbs are collected from UKM database (www.malaycivilization.com) and ‘Kamus Istimewa Peribahasa Melayu’. The analysis is couched in bridging cross-reference and inquisitive semantic approaches. The given data are further supported with corpus data demonstrating the similarity between the concepts and characteristics of food with cold-hot elements and the speakers’ emotions. The findings showed that Malay proverbs containing food with cold elements demonstrated 'cool' characteristics through joyful, blissful and delightful emotions. While food with hot elements demonstrate 'hot' characteristics through negative emotions such as 'tyranny', 'pretence' and 'pain' which denote its implicit meaning. It is apparent that the concepts and features represented in food have been absorbed and adapted in the form of implicit communication. The combination of data, theory, philosophy and culture has successfully captured the description of the meanings of Malay proverbs, which ultimately reflects the mind of the speakers, especially in relation to Malay gastronomy.

Original languageMalay
Pages (from-to)185-201
Number of pages17
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume34
Issue number1
DOIs
Publication statusPublished - 1 Jan 2018

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communications
Semantics
semantics
food
Communication
emotion
communication
eating habits
Meats
pain

ASJC Scopus subject areas

  • Communication

Cite this

Refleksi gastronomi dalam komunikasi : Analisis semantik inkuisitif. / Nopiah, Julaina; Jalaluddin, Nor Hashimah; Junaini, Kasdan.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 34, No. 1, 01.01.2018, p. 185-201.

Research output: Contribution to journalArticle

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