The pre-development process implementation of product innovation: A Malaysian food and beverage manufacturing SMEs survey

Noor Hidayah Abu, Baba Md Deros, Dzuraidah Abd. Wahab, Mohd Nizam Ab Rahman, Mohd Fitri Mansor

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The pre-development phase is an important driver of new product development (NPD) project success. SMEs have not received adequate attention from researcher for their pre-development process compared large-scale organizations. The main objective of this research is to identify the practice of pre-development activities among Malaysian manufacturing SMEs. This study presents the results of a quantitative analysis on a sample of 156 SMEs in the food and beverage industry. Our study confirms earlier finding about the develop quality product becomes an important goal for SMEs. Listening to customer become important sources for SMEs to generate new ideas. Creative technique is frequent use as formal assessment technique during the idea assessment. Lastly, SMEs to be intensively involved in business analysis on project evaluation process. The results present a clarified view of pre-development activities that may serve as a guide for the successful development and market launch of new product among SMEs.

Original languageEnglish
Pages (from-to)39-49
Number of pages11
JournalInternational Journal of Business and Management Science
Volume5
Issue number1
Publication statusPublished - 2011

Fingerprint

Development process
Food and beverage
Product innovation
Small and medium-sized enterprises
Manufacturing
New product development
Project success
Business analysis
Industry
New products
Quantitative analysis
Development projects
Product quality

Keywords

  • Malaysian manufacturing SMEs
  • Pre-development process
  • Product innovation

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics

Cite this

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