The mediating effects of attitude towards parallel imports in consumer personality - purchase intention linkage

Norjaya M. Yasin, T. Ramayah, Osman Mohamad, Lim Luan Wah

    Research output: Contribution to journalArticle

    9 Citations (Scopus)

    Abstract

    With the advancement in technology, communication and transportation that blur the geographical boundaries among countries, parallel importing has rapidly becoming an important and confounding issue for international trade and management. Authorised distributors are finding ways to combat against parallel imports where gray marketers are improving their sourcing ability to arbitrage on any single opportunity for parallel importing. This study investigates the demand side of the parallel imports market to understand consumers' buying behaviour and examine the underlying factors that influence consumers attitude towards parallel imports and their subsequent to purchase. Results show that risk aversion significantly influences attitude towards parallel imported products and consumer attitudes towards products and channel of parallel imports significantly influence their purchase intention. In the consumer personality and purchase intention linkage, attitude towards parallel import goods partially mediates the relationship, while attitudes towards parallel import channel fully mediates the relationship.

    Original languageEnglish
    Pages (from-to)103-123
    Number of pages21
    JournalJurnal Pengurusan
    Volume28
    Publication statusPublished - Jul 2009

    Fingerprint

    Purchase intention
    Linkage
    Mediating effect
    Parallel imports
    Consumer attitudes
    Importing
    Purchase
    Confounding
    Buying behaviour
    International management
    International trade
    Marketers
    Wayfinding
    Risk aversion
    Sourcing
    Influence factors
    Communication technologies
    Arbitrage
    Distributor

    ASJC Scopus subject areas

    • Business, Management and Accounting (miscellaneous)
    • Accounting
    • Business and International Management

    Cite this

    The mediating effects of attitude towards parallel imports in consumer personality - purchase intention linkage. / Yasin, Norjaya M.; Ramayah, T.; Mohamad, Osman; Wah, Lim Luan.

    In: Jurnal Pengurusan, Vol. 28, 07.2009, p. 103-123.

    Research output: Contribution to journalArticle

    Yasin, Norjaya M. ; Ramayah, T. ; Mohamad, Osman ; Wah, Lim Luan. / The mediating effects of attitude towards parallel imports in consumer personality - purchase intention linkage. In: Jurnal Pengurusan. 2009 ; Vol. 28. pp. 103-123.
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