The Islamic value in Malaysian television drama on Channel 1

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1 Citation (Scopus)

Abstract

The Malaysian government, under its civilizational project called Islam Hadhari, attempting to deliver the dynamic message of Islam through various media, including television programmes. As the main government broadcasting agency, Channel 1 or popularly known as TV1, focuses on delivering the government's messages to the people. This study therefore, attempts to firstly analyze Islamic values communicated through da'wah drama in the aspect of the story or narrative, and accordingly its presentation and appropriateness as a medium of da'wah from the the Qur'an and Sunnah point of views. Secondly, it seeks to identify the audience opinions on the effectiveness of drama series as a medium of da'wah in inculcating Islamic values and finally, to suggest the appropriate mechanism in producing drama that manifested the message of Islam (da'wah) and hence, Islamic values of those who involved in publishing the drama. The methodologies used in this study are content analysis and field study to obtain responses from the audience. In this case, this study examines the Islamic values and the message of Islam (da'wah) in three drama series televised on TV1 and thereafter evaluate the feedbacks from the audience. The result of the study shows that these drama series had implicitly delivered the Islamic message and values based on the Qur'an and Sunnah. Nevertheless, there are still rooms that need to be improved, particularly with regard to the implementation of the Islamic way of life in compliance with the Shari'ah. The audience's response on for their purpose of watching the drama demonstrates that it was mainly for filling their spare time and as an entertainment.

Original languageEnglish
Pages (from-to)552-560
Number of pages9
JournalAdvances in Natural and Applied Sciences
Volume6
Issue number4 SPL.ISS. 3
Publication statusPublished - 2012

Fingerprint

Drama
television
government agencies
Television
Broadcasting
compliance
Islam
case studies
Feedback
methodology
Government Agencies
Compliance

Keywords

  • Channel 1
  • Drama
  • Government's message
  • Islamic value
  • Malaysian television

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)
  • Biochemistry, Genetics and Molecular Biology(all)
  • Chemical Engineering(all)
  • Engineering(all)

Cite this

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title = "The Islamic value in Malaysian television drama on Channel 1",
abstract = "The Malaysian government, under its civilizational project called Islam Hadhari, attempting to deliver the dynamic message of Islam through various media, including television programmes. As the main government broadcasting agency, Channel 1 or popularly known as TV1, focuses on delivering the government's messages to the people. This study therefore, attempts to firstly analyze Islamic values communicated through da'wah drama in the aspect of the story or narrative, and accordingly its presentation and appropriateness as a medium of da'wah from the the Qur'an and Sunnah point of views. Secondly, it seeks to identify the audience opinions on the effectiveness of drama series as a medium of da'wah in inculcating Islamic values and finally, to suggest the appropriate mechanism in producing drama that manifested the message of Islam (da'wah) and hence, Islamic values of those who involved in publishing the drama. The methodologies used in this study are content analysis and field study to obtain responses from the audience. In this case, this study examines the Islamic values and the message of Islam (da'wah) in three drama series televised on TV1 and thereafter evaluate the feedbacks from the audience. The result of the study shows that these drama series had implicitly delivered the Islamic message and values based on the Qur'an and Sunnah. Nevertheless, there are still rooms that need to be improved, particularly with regard to the implementation of the Islamic way of life in compliance with the Shari'ah. The audience's response on for their purpose of watching the drama demonstrates that it was mainly for filling their spare time and as an entertainment.",
keywords = "Channel 1, Drama, Government's message, Islamic value, Malaysian television",
author = "Tibek, {Siti Rugayah} and Jawiah Dakir and Zamri Ariffin and {Md. Sham}, Fariza and {Wan Zakaria}, {Wan Fariza Alyati} and Don, {Abdul Ghafar} and {Muhamat @ Kawangit}, Razaleigh and {Hanin Hamjah}, Salasiah and Badlihisham Mohd.Nasir and Asha`Ari, {Muhamad Faisal} and Zainab Ismail and Ideris Endot and Anuar Puteh and A`Dawiyah Ismail and {Abdul Ghani}, {Mohamad Zulkifli}",
year = "2012",
language = "English",
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T1 - The Islamic value in Malaysian television drama on Channel 1

AU - Tibek, Siti Rugayah

AU - Dakir, Jawiah

AU - Ariffin, Zamri

AU - Md. Sham, Fariza

AU - Wan Zakaria, Wan Fariza Alyati

AU - Don, Abdul Ghafar

AU - Muhamat @ Kawangit, Razaleigh

AU - Hanin Hamjah, Salasiah

AU - Mohd.Nasir, Badlihisham

AU - Asha`Ari, Muhamad Faisal

AU - Ismail, Zainab

AU - Endot, Ideris

AU - Puteh, Anuar

AU - Ismail, A`Dawiyah

AU - Abdul Ghani, Mohamad Zulkifli

PY - 2012

Y1 - 2012

N2 - The Malaysian government, under its civilizational project called Islam Hadhari, attempting to deliver the dynamic message of Islam through various media, including television programmes. As the main government broadcasting agency, Channel 1 or popularly known as TV1, focuses on delivering the government's messages to the people. This study therefore, attempts to firstly analyze Islamic values communicated through da'wah drama in the aspect of the story or narrative, and accordingly its presentation and appropriateness as a medium of da'wah from the the Qur'an and Sunnah point of views. Secondly, it seeks to identify the audience opinions on the effectiveness of drama series as a medium of da'wah in inculcating Islamic values and finally, to suggest the appropriate mechanism in producing drama that manifested the message of Islam (da'wah) and hence, Islamic values of those who involved in publishing the drama. The methodologies used in this study are content analysis and field study to obtain responses from the audience. In this case, this study examines the Islamic values and the message of Islam (da'wah) in three drama series televised on TV1 and thereafter evaluate the feedbacks from the audience. The result of the study shows that these drama series had implicitly delivered the Islamic message and values based on the Qur'an and Sunnah. Nevertheless, there are still rooms that need to be improved, particularly with regard to the implementation of the Islamic way of life in compliance with the Shari'ah. The audience's response on for their purpose of watching the drama demonstrates that it was mainly for filling their spare time and as an entertainment.

AB - The Malaysian government, under its civilizational project called Islam Hadhari, attempting to deliver the dynamic message of Islam through various media, including television programmes. As the main government broadcasting agency, Channel 1 or popularly known as TV1, focuses on delivering the government's messages to the people. This study therefore, attempts to firstly analyze Islamic values communicated through da'wah drama in the aspect of the story or narrative, and accordingly its presentation and appropriateness as a medium of da'wah from the the Qur'an and Sunnah point of views. Secondly, it seeks to identify the audience opinions on the effectiveness of drama series as a medium of da'wah in inculcating Islamic values and finally, to suggest the appropriate mechanism in producing drama that manifested the message of Islam (da'wah) and hence, Islamic values of those who involved in publishing the drama. The methodologies used in this study are content analysis and field study to obtain responses from the audience. In this case, this study examines the Islamic values and the message of Islam (da'wah) in three drama series televised on TV1 and thereafter evaluate the feedbacks from the audience. The result of the study shows that these drama series had implicitly delivered the Islamic message and values based on the Qur'an and Sunnah. Nevertheless, there are still rooms that need to be improved, particularly with regard to the implementation of the Islamic way of life in compliance with the Shari'ah. The audience's response on for their purpose of watching the drama demonstrates that it was mainly for filling their spare time and as an entertainment.

KW - Channel 1

KW - Drama

KW - Government's message

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