The influences of tourism products (primary vs secondary) and accessibility (internal vs external) on the satisfaction of edutourists N Kuala Lumpur City

Iman Zare Moeyadi, Ahmad Azmi Mohd. Ariffin

Research output: Contribution to journalArticle

Abstract

The main purposes of this study are to examine the influence of attributes of a city (namely primary and secondary) as well as accessibility (internal and external) on the satisfaction levels of edutourists. This study involving 320 respondents was conducted in Kuala Lumpur, Malaysia. The target population was international students staying from one day to one year in Kuala Lumpur who were enrolled in a short term language enhancement programme. Questionnaire survey was the main method of data collection. The results showed that primary product, secondary product and internal accessibility are positively correlated with tourist satisfaction. Based on the multiple regression analysis, secondary products has significant relationship with overall satisfaction level of the students.

Original languageEnglish
Pages (from-to)3279-3297
Number of pages19
JournalInternational Journal of Applied Business and Economic Research
Volume14
Issue number5
Publication statusPublished - 2016

Fingerprint

Tourism product
Accessibility
Questionnaire survey
Tourist satisfaction
Multiple regression analysis
Malaysia
Enhancement
Data collection
Language
International students

Keywords

  • City Image
  • Edutourism
  • Satisfaction

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics

Cite this

@article{c03a5ec542c240dcb555148b4bd8689a,
title = "The influences of tourism products (primary vs secondary) and accessibility (internal vs external) on the satisfaction of edutourists N Kuala Lumpur City",
abstract = "The main purposes of this study are to examine the influence of attributes of a city (namely primary and secondary) as well as accessibility (internal and external) on the satisfaction levels of edutourists. This study involving 320 respondents was conducted in Kuala Lumpur, Malaysia. The target population was international students staying from one day to one year in Kuala Lumpur who were enrolled in a short term language enhancement programme. Questionnaire survey was the main method of data collection. The results showed that primary product, secondary product and internal accessibility are positively correlated with tourist satisfaction. Based on the multiple regression analysis, secondary products has significant relationship with overall satisfaction level of the students.",
keywords = "City Image, Edutourism, Satisfaction",
author = "Moeyadi, {Iman Zare} and {Mohd. Ariffin}, {Ahmad Azmi}",
year = "2016",
language = "English",
volume = "14",
pages = "3279--3297",
journal = "International Journal of Applied Business and Economic Research",
issn = "0972-7302",
publisher = "Serials Publications",
number = "5",

}

TY - JOUR

T1 - The influences of tourism products (primary vs secondary) and accessibility (internal vs external) on the satisfaction of edutourists N Kuala Lumpur City

AU - Moeyadi, Iman Zare

AU - Mohd. Ariffin, Ahmad Azmi

PY - 2016

Y1 - 2016

N2 - The main purposes of this study are to examine the influence of attributes of a city (namely primary and secondary) as well as accessibility (internal and external) on the satisfaction levels of edutourists. This study involving 320 respondents was conducted in Kuala Lumpur, Malaysia. The target population was international students staying from one day to one year in Kuala Lumpur who were enrolled in a short term language enhancement programme. Questionnaire survey was the main method of data collection. The results showed that primary product, secondary product and internal accessibility are positively correlated with tourist satisfaction. Based on the multiple regression analysis, secondary products has significant relationship with overall satisfaction level of the students.

AB - The main purposes of this study are to examine the influence of attributes of a city (namely primary and secondary) as well as accessibility (internal and external) on the satisfaction levels of edutourists. This study involving 320 respondents was conducted in Kuala Lumpur, Malaysia. The target population was international students staying from one day to one year in Kuala Lumpur who were enrolled in a short term language enhancement programme. Questionnaire survey was the main method of data collection. The results showed that primary product, secondary product and internal accessibility are positively correlated with tourist satisfaction. Based on the multiple regression analysis, secondary products has significant relationship with overall satisfaction level of the students.

KW - City Image

KW - Edutourism

KW - Satisfaction

UR - http://www.scopus.com/inward/record.url?scp=84979537060&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84979537060&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84979537060

VL - 14

SP - 3279

EP - 3297

JO - International Journal of Applied Business and Economic Research

JF - International Journal of Applied Business and Economic Research

SN - 0972-7302

IS - 5

ER -