The influences of religiosity dimensions on preference for shariah-compliant hotels

Nurul Huda Othman, Ahmad Azmi Mohd. Ariffin, Izwan Harith Md Ithnan

Research output: Contribution to journalArticle

Abstract

The main purpose of this preliminary study is to investigate the influence of the five specific dimensions of religiosity on the preference for Shariah-Compliant Hotels in the context of Malaysia. This study involving 200 respondents used questionnaire survey as the main method of data collection. The population of this study is the Malay Muslims who are considered as frequent hotel guests. The results of the multiple regression analysis indicated that out of the five dimensions, only two namely Consequential and Ideological Dimensions help predict the preference towards Shariah-Compliant hotels significantly. Attributes related to these two aspects need to be emphasized or highlighted in the brand positioning strategies for the halal hotels in the Malaysian context.

Original languageEnglish
Pages (from-to)2095-2099
Number of pages5
JournalAdvanced Science Letters
Volume21
Issue number6
DOIs
Publication statusPublished - 1 Jun 2015

Fingerprint

Hotels
questionnaire survey
positioning
multiple regression
regression analysis
Islam
Malaysia
Muslim
Regression Analysis
Multiple Regression
Questionnaire
Positioning
questionnaire
Attribute
Regression analysis
Population
Predict
attribute
method
Influence

Keywords

  • Religiosity dimensions
  • Shariah-compliant hotels

ASJC Scopus subject areas

  • Engineering(all)
  • Environmental Science(all)
  • Computer Science(all)
  • Energy(all)
  • Mathematics(all)
  • Health(social science)
  • Education

Cite this

The influences of religiosity dimensions on preference for shariah-compliant hotels. / Othman, Nurul Huda; Mohd. Ariffin, Ahmad Azmi; Ithnan, Izwan Harith Md.

In: Advanced Science Letters, Vol. 21, No. 6, 01.06.2015, p. 2095-2099.

Research output: Contribution to journalArticle

Othman, Nurul Huda ; Mohd. Ariffin, Ahmad Azmi ; Ithnan, Izwan Harith Md. / The influences of religiosity dimensions on preference for shariah-compliant hotels. In: Advanced Science Letters. 2015 ; Vol. 21, No. 6. pp. 2095-2099.
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