The influences of halal integrity on product adaptation strategy for global trade

Abdul Basir Mohamad, Hazlinda Hassan

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

The integrity of halal product is highly demanded by Muslim consumers worldwide. As there is no unified understanding on the halal concept that meets universal standard, some countries may place different concern on the level of halal integrity. Markets with high sensitivity on halal issues might demand high level of halal integrity to be integrated in the product. This scenario might force the exporting firms to adapt its marketing strategy so as to meet their expectation of halal qualities and also to secure its halalness from any potential risk of cross-contaminations. Based on pilot survey with 51 halal exporters, the study found that there is a significance influence of halal integrity on product adaptation strategy. However, there is no significance difference on mean scores for halal integrity and product adaptation strategy among product categories and market segments. The findings have given some thoughts on the development of export marketing strategy in the context of halal industry.

Original languageEnglish
Pages (from-to)421-426
Number of pages6
JournalInternational Business Management
Volume5
Issue number6 A
DOIs
Publication statusPublished - 2011

Fingerprint

Adaptation strategies
Global trade
Product adaptation
Integrity
Marketing strategy
Contamination
Exporting
Muslims
Exporters
Product market
Integrated
Market segments
Export marketing
Product category
Scenarios
Industry

Keywords

  • Halal integrity
  • Halal product
  • Islamic values
  • Malaysia
  • Market
  • Product adaptation strategy

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

The influences of halal integrity on product adaptation strategy for global trade. / Mohamad, Abdul Basir; Hassan, Hazlinda.

In: International Business Management, Vol. 5, No. 6 A, 2011, p. 421-426.

Research output: Contribution to journalArticle

@article{e2394745ae954aebb43cf6afe04e813b,
title = "The influences of halal integrity on product adaptation strategy for global trade",
abstract = "The integrity of halal product is highly demanded by Muslim consumers worldwide. As there is no unified understanding on the halal concept that meets universal standard, some countries may place different concern on the level of halal integrity. Markets with high sensitivity on halal issues might demand high level of halal integrity to be integrated in the product. This scenario might force the exporting firms to adapt its marketing strategy so as to meet their expectation of halal qualities and also to secure its halalness from any potential risk of cross-contaminations. Based on pilot survey with 51 halal exporters, the study found that there is a significance influence of halal integrity on product adaptation strategy. However, there is no significance difference on mean scores for halal integrity and product adaptation strategy among product categories and market segments. The findings have given some thoughts on the development of export marketing strategy in the context of halal industry.",
keywords = "Halal integrity, Halal product, Islamic values, Malaysia, Market, Product adaptation strategy",
author = "Mohamad, {Abdul Basir} and Hazlinda Hassan",
year = "2011",
doi = "10.3923/ibm.2011.421.426",
language = "English",
volume = "5",
pages = "421--426",
journal = "International Business Management",
issn = "1993-5250",
publisher = "Medwell Publishing",
number = "6 A",

}

TY - JOUR

T1 - The influences of halal integrity on product adaptation strategy for global trade

AU - Mohamad, Abdul Basir

AU - Hassan, Hazlinda

PY - 2011

Y1 - 2011

N2 - The integrity of halal product is highly demanded by Muslim consumers worldwide. As there is no unified understanding on the halal concept that meets universal standard, some countries may place different concern on the level of halal integrity. Markets with high sensitivity on halal issues might demand high level of halal integrity to be integrated in the product. This scenario might force the exporting firms to adapt its marketing strategy so as to meet their expectation of halal qualities and also to secure its halalness from any potential risk of cross-contaminations. Based on pilot survey with 51 halal exporters, the study found that there is a significance influence of halal integrity on product adaptation strategy. However, there is no significance difference on mean scores for halal integrity and product adaptation strategy among product categories and market segments. The findings have given some thoughts on the development of export marketing strategy in the context of halal industry.

AB - The integrity of halal product is highly demanded by Muslim consumers worldwide. As there is no unified understanding on the halal concept that meets universal standard, some countries may place different concern on the level of halal integrity. Markets with high sensitivity on halal issues might demand high level of halal integrity to be integrated in the product. This scenario might force the exporting firms to adapt its marketing strategy so as to meet their expectation of halal qualities and also to secure its halalness from any potential risk of cross-contaminations. Based on pilot survey with 51 halal exporters, the study found that there is a significance influence of halal integrity on product adaptation strategy. However, there is no significance difference on mean scores for halal integrity and product adaptation strategy among product categories and market segments. The findings have given some thoughts on the development of export marketing strategy in the context of halal industry.

KW - Halal integrity

KW - Halal product

KW - Islamic values

KW - Malaysia

KW - Market

KW - Product adaptation strategy

UR - http://www.scopus.com/inward/record.url?scp=84865090695&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84865090695&partnerID=8YFLogxK

U2 - 10.3923/ibm.2011.421.426

DO - 10.3923/ibm.2011.421.426

M3 - Article

AN - SCOPUS:84865090695

VL - 5

SP - 421

EP - 426

JO - International Business Management

JF - International Business Management

SN - 1993-5250

IS - 6 A

ER -