The influence of travel web sites effectiveness on extrinsic & intrinsic motivations

Malaysian travellers' perspective

Norzalita Abd Aziz, Ainin Sulaiman, Ghazali Musa

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

There is growing reliance on the web sites for promotion of tourism and travel related product/services. Thus, identification of travel web site effectiveness attributes based on traveller/internet users' expectation is necessary. This paper explores the travel web site effectiveness attributes and their relationships with the intrinsic and extrinsic motivation of Malaysian travellers. Here an attempt is made in the context of explaining internet users' beliefs using Technology Acceptance Model with data collected from 679 internet users/travellers. Factor analysis results indicate three dimensions of travel web effectiveness were derived, namely: i) technical adequacy & customization, ii) system quality & specific content and iii) web appearance. In testing the model, multiple regression results show that the above dimensions have positive influence on individual extrinsic motivation (perceived usefulness). Meanwhile, web appearance and technical adequacy & customization have positive influence on intrinsic motivation (perceived ease of use and enjoyment) of travel web sites.

Original languageEnglish
Title of host publicationPACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy
Pages53-67
Number of pages15
Publication statusPublished - 2006
Externally publishedYes
Event10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy, PACIS 2006 - Kuala Lumpur
Duration: 6 Jul 20069 Jul 2006

Other

Other10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy, PACIS 2006
CityKuala Lumpur
Period6/7/069/7/06

Fingerprint

Websites
Internet
Factor analysis
Testing

Keywords

  • Extrinsic motivation & intrinsic motivation
  • Technology Acceptance Model (TAM)
  • Travel web site effectiveness

ASJC Scopus subject areas

  • Information Systems

Cite this

Abd Aziz, N., Sulaiman, A., & Musa, G. (2006). The influence of travel web sites effectiveness on extrinsic & intrinsic motivations: Malaysian travellers' perspective. In PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy (pp. 53-67)

The influence of travel web sites effectiveness on extrinsic & intrinsic motivations : Malaysian travellers' perspective. / Abd Aziz, Norzalita; Sulaiman, Ainin; Musa, Ghazali.

PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy. 2006. p. 53-67.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abd Aziz, N, Sulaiman, A & Musa, G 2006, The influence of travel web sites effectiveness on extrinsic & intrinsic motivations: Malaysian travellers' perspective. in PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy. pp. 53-67, 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy, PACIS 2006, Kuala Lumpur, 6/7/06.
Abd Aziz N, Sulaiman A, Musa G. The influence of travel web sites effectiveness on extrinsic & intrinsic motivations: Malaysian travellers' perspective. In PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy. 2006. p. 53-67
Abd Aziz, Norzalita ; Sulaiman, Ainin ; Musa, Ghazali. / The influence of travel web sites effectiveness on extrinsic & intrinsic motivations : Malaysian travellers' perspective. PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy. 2006. pp. 53-67
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