The influence of travel motivations and social factors on travel web site usage among Malaysian travellers

Norzalita Abd Aziz, Ghazali Musa, Ainin Sulaiman

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

In this study the framework is developed based on the theory of reasoned action. This paper seeks to examine the influences of travel motivations and social factors on future intention to use travel web sites. Data was collected using multistage cluster sampling among employees in selected organisations in the Klang Valley of Malaysia. A total of 679 questionnaires were returned and analysed. The results showed that the travel motivation of entertainment and sports activities have positive influences on hedonicbased future intention to use travel web sites. On the other hand, travel motivation of familiar destination has negative influences on the similar criterion. The social factor of human interaction was not only more important than media exposure but also the strongest predictor of both hedonicbased and utilitarian-based future intention to use travel web sites. Based on these findings, the paper highlights its theoretical, marketing and managerial contributions.

Original languageEnglish
Pages (from-to)89-116
Number of pages28
JournalAsian Journal of Business and Accounting
Volume3
Issue number1
Publication statusPublished - 2010

Fingerprint

Travel motivation
Social factors
Web sites
Intention to use
Travellers
Media exposure
Employees
Theory of reasoned action
Predictors
Entertainment
Destination
Malaysia
Interaction
Sampling
Questionnaire
Marketing

Keywords

  • Malaysia
  • Social factor
  • Travel motivation
  • Travel web sites

ASJC Scopus subject areas

  • Accounting
  • Business and International Management

Cite this

The influence of travel motivations and social factors on travel web site usage among Malaysian travellers. / Abd Aziz, Norzalita; Musa, Ghazali; Sulaiman, Ainin.

In: Asian Journal of Business and Accounting, Vol. 3, No. 1, 2010, p. 89-116.

Research output: Contribution to journalArticle

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