The impact of technology, organizational, and trust factors on social commerce adoption

Walid Abdulla Ali, Muriati Mukhtar, Ibrahim Mohamed

Research output: Contribution to journalArticle

Abstract

The utilization of Web 2.0 applications in supporting peoples’ online interactions where the users’ contributions enable firms to lower cost, extend market reach and improve efficiency is termed social commerce. Businesses are able to set up an online community and provide a safe haven for consumers to share experiences, knowledge and data about their services and products. Yet, small and medium sized enterprises of developing countries are unable to quickly adopt social commerce. Thus, it is imperative to analyze the scenario and define the reasons that influence the implementation of social commerce. As such, via a thorough literature review, this study’s objective is to define the organizational, technological and trust factors that influence the adoption of social commerce (SC), and the way in which implementation of social commerce influences organization’s performance. There is also a suggestion of a conceptual framework following the strengths of three models: Unified Theory for Acceptance and Use Technology (UTAUT), Information Systems Success Model and Technology, Organization and Environment (TOE). Hopefully, the suggested framework may assist in deciding policies and actions that encourage adoption of social commerce.

Original languageEnglish
Pages (from-to)2908-2921
Number of pages14
JournalJournal of Theoretical and Applied Information Technology
Volume97
Issue number21
Publication statusPublished - 15 Nov 2019

Fingerprint

Online Communities
Small and Medium-sized Enterprises
Web 2.0
Literature Review
Developing Countries
Information Systems
Scenarios
Interaction
Developing countries
Model
Influence
Industry
Information systems
Business
Framework
Costs
Experience
Knowledge
Market
Policy

Keywords

  • Conceptual Framework
  • Electronic Commerce
  • Small And Medium Sized Enterprises (Smes)
  • Social Commerce (SC)

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

The impact of technology, organizational, and trust factors on social commerce adoption. / Ali, Walid Abdulla; Mukhtar, Muriati; Mohamed, Ibrahim.

In: Journal of Theoretical and Applied Information Technology, Vol. 97, No. 21, 15.11.2019, p. 2908-2921.

Research output: Contribution to journalArticle

@article{ae98fb8a24ad4f9d94bed09fe1ff143c,
title = "The impact of technology, organizational, and trust factors on social commerce adoption",
abstract = "The utilization of Web 2.0 applications in supporting peoples’ online interactions where the users’ contributions enable firms to lower cost, extend market reach and improve efficiency is termed social commerce. Businesses are able to set up an online community and provide a safe haven for consumers to share experiences, knowledge and data about their services and products. Yet, small and medium sized enterprises of developing countries are unable to quickly adopt social commerce. Thus, it is imperative to analyze the scenario and define the reasons that influence the implementation of social commerce. As such, via a thorough literature review, this study’s objective is to define the organizational, technological and trust factors that influence the adoption of social commerce (SC), and the way in which implementation of social commerce influences organization’s performance. There is also a suggestion of a conceptual framework following the strengths of three models: Unified Theory for Acceptance and Use Technology (UTAUT), Information Systems Success Model and Technology, Organization and Environment (TOE). Hopefully, the suggested framework may assist in deciding policies and actions that encourage adoption of social commerce.",
keywords = "Conceptual Framework, Electronic Commerce, Small And Medium Sized Enterprises (Smes), Social Commerce (SC)",
author = "Ali, {Walid Abdulla} and Muriati Mukhtar and Ibrahim Mohamed",
year = "2019",
month = "11",
day = "15",
language = "English",
volume = "97",
pages = "2908--2921",
journal = "Journal of Theoretical and Applied Information Technology",
issn = "1992-8645",
publisher = "Asian Research Publishing Network (ARPN)",
number = "21",

}

TY - JOUR

T1 - The impact of technology, organizational, and trust factors on social commerce adoption

AU - Ali, Walid Abdulla

AU - Mukhtar, Muriati

AU - Mohamed, Ibrahim

PY - 2019/11/15

Y1 - 2019/11/15

N2 - The utilization of Web 2.0 applications in supporting peoples’ online interactions where the users’ contributions enable firms to lower cost, extend market reach and improve efficiency is termed social commerce. Businesses are able to set up an online community and provide a safe haven for consumers to share experiences, knowledge and data about their services and products. Yet, small and medium sized enterprises of developing countries are unable to quickly adopt social commerce. Thus, it is imperative to analyze the scenario and define the reasons that influence the implementation of social commerce. As such, via a thorough literature review, this study’s objective is to define the organizational, technological and trust factors that influence the adoption of social commerce (SC), and the way in which implementation of social commerce influences organization’s performance. There is also a suggestion of a conceptual framework following the strengths of three models: Unified Theory for Acceptance and Use Technology (UTAUT), Information Systems Success Model and Technology, Organization and Environment (TOE). Hopefully, the suggested framework may assist in deciding policies and actions that encourage adoption of social commerce.

AB - The utilization of Web 2.0 applications in supporting peoples’ online interactions where the users’ contributions enable firms to lower cost, extend market reach and improve efficiency is termed social commerce. Businesses are able to set up an online community and provide a safe haven for consumers to share experiences, knowledge and data about their services and products. Yet, small and medium sized enterprises of developing countries are unable to quickly adopt social commerce. Thus, it is imperative to analyze the scenario and define the reasons that influence the implementation of social commerce. As such, via a thorough literature review, this study’s objective is to define the organizational, technological and trust factors that influence the adoption of social commerce (SC), and the way in which implementation of social commerce influences organization’s performance. There is also a suggestion of a conceptual framework following the strengths of three models: Unified Theory for Acceptance and Use Technology (UTAUT), Information Systems Success Model and Technology, Organization and Environment (TOE). Hopefully, the suggested framework may assist in deciding policies and actions that encourage adoption of social commerce.

KW - Conceptual Framework

KW - Electronic Commerce

KW - Small And Medium Sized Enterprises (Smes)

KW - Social Commerce (SC)

UR - http://www.scopus.com/inward/record.url?scp=85075532682&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85075532682&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85075532682

VL - 97

SP - 2908

EP - 2921

JO - Journal of Theoretical and Applied Information Technology

JF - Journal of Theoretical and Applied Information Technology

SN - 1992-8645

IS - 21

ER -