Kesan program promosi terhadap aktiviti eksport syarikat kecil dan sederhana di Malaysia: satu pendekatan ekonometrik

Translated title of the contribution: The impact of promotion programs on export activties of SMEs in Malaysia: An econometric approach

Research output: Contribution to journalArticle

Abstract

Government plays an important role for facilitating export activites particularly among small and medium sized entreperises (SMEs) by organizing comprehensive export promotion programs (EPPs). Despite that, prior research found that EPPs in many developing countries confront with many challenges that have failed to reach the objectives. The purpose of this study is to examine the impact of EPPs on export activities of SMEs in Malaysia. The evaluation model is developed based on the theory of planned behavior by using three instruments: awareness, perception of usefulness and frequency of use; and the relationships with propensity for export continuation. The evaluation was made on four programs: courses/trainings, international trade missions/shows, financial assistance and tax incentives, analyzed using an econometric approach of two-level regression. Results show that the awareness and perception of usefulness have increased the frequency of use for all EPPs, but only active participation in courses/trainings and international trade missions/shows has encouraged SMEs to continue exporting. However, financial assistance and tax incentives have no significant impact to exporters.

Original languageMalay
JournalJurnal Pengurusan
Volume46
Publication statusPublished - 2016

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Malaysia
Econometrics
Export promotion
International trade
Usefulness
Tax incentives
Exporting
Exporters
Evaluation model
Participation
Propensity
Theory of planned behavior
Developing countries
Organizing
Government
Evaluation

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

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title = "Kesan program promosi terhadap aktiviti eksport syarikat kecil dan sederhana di Malaysia: satu pendekatan ekonometrik",
abstract = "Government plays an important role for facilitating export activites particularly among small and medium sized entreperises (SMEs) by organizing comprehensive export promotion programs (EPPs). Despite that, prior research found that EPPs in many developing countries confront with many challenges that have failed to reach the objectives. The purpose of this study is to examine the impact of EPPs on export activities of SMEs in Malaysia. The evaluation model is developed based on the theory of planned behavior by using three instruments: awareness, perception of usefulness and frequency of use; and the relationships with propensity for export continuation. The evaluation was made on four programs: courses/trainings, international trade missions/shows, financial assistance and tax incentives, analyzed using an econometric approach of two-level regression. Results show that the awareness and perception of usefulness have increased the frequency of use for all EPPs, but only active participation in courses/trainings and international trade missions/shows has encouraged SMEs to continue exporting. However, financial assistance and tax incentives have no significant impact to exporters.",
keywords = "Awareness, Export activites, Export promotion program, Frequency of use, Perception of usefulness, Two-level regression",
author = "Ayob, {Abu Hanifah} and Shahiri, {Hazrul Izuan} and Yaacob, {Mohd Hasimi}",
year = "2016",
language = "Malay",
volume = "46",
journal = "Jurnal Pengurusan",
issn = "0127-2713",
publisher = "Penerbit Universiti Kebangsaan Malaysia",

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AU - Ayob, Abu Hanifah

AU - Shahiri, Hazrul Izuan

AU - Yaacob, Mohd Hasimi

PY - 2016

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N2 - Government plays an important role for facilitating export activites particularly among small and medium sized entreperises (SMEs) by organizing comprehensive export promotion programs (EPPs). Despite that, prior research found that EPPs in many developing countries confront with many challenges that have failed to reach the objectives. The purpose of this study is to examine the impact of EPPs on export activities of SMEs in Malaysia. The evaluation model is developed based on the theory of planned behavior by using three instruments: awareness, perception of usefulness and frequency of use; and the relationships with propensity for export continuation. The evaluation was made on four programs: courses/trainings, international trade missions/shows, financial assistance and tax incentives, analyzed using an econometric approach of two-level regression. Results show that the awareness and perception of usefulness have increased the frequency of use for all EPPs, but only active participation in courses/trainings and international trade missions/shows has encouraged SMEs to continue exporting. However, financial assistance and tax incentives have no significant impact to exporters.

AB - Government plays an important role for facilitating export activites particularly among small and medium sized entreperises (SMEs) by organizing comprehensive export promotion programs (EPPs). Despite that, prior research found that EPPs in many developing countries confront with many challenges that have failed to reach the objectives. The purpose of this study is to examine the impact of EPPs on export activities of SMEs in Malaysia. The evaluation model is developed based on the theory of planned behavior by using three instruments: awareness, perception of usefulness and frequency of use; and the relationships with propensity for export continuation. The evaluation was made on four programs: courses/trainings, international trade missions/shows, financial assistance and tax incentives, analyzed using an econometric approach of two-level regression. Results show that the awareness and perception of usefulness have increased the frequency of use for all EPPs, but only active participation in courses/trainings and international trade missions/shows has encouraged SMEs to continue exporting. However, financial assistance and tax incentives have no significant impact to exporters.

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KW - Frequency of use

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