The impact of new media on traditional mainstream mass media

Ali Salman, Faridah Ibrahim, Mohd. Yusof Abdullah, Normah Mustaffa, Maizatul Haizan Mahbob

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The advent of new media has posed a challenge to conventional media. Their effect, for example, is felt on the circulation of print newspapers, especially in the USA. However in Malaysia, the effect of the new media on conventional media is still manageable. Malaysian newspapers still attract advertising dollars even with the presence of online newspapers. The two reinforce each other. Thus, in this paper, we argue that the presence of the Internet will not replace newspapers, just as radio did not replace newspapers and television. This paper will look at the present situation of conventional media, especially print newspapers vis-à-vis. the new media in Malaysia. We believe that the layout of newspapers here may change, but the content is still in the form of news. Even though the conventional media have their own online versions, they have not fully embraced the new technology. Even if there is a drop in circulation, it would be because the younger generation prefer the new media as they are more interactive compared to the online version of mainstream. There are also television stations which have an online presence such as TV3 and its owner, Media Prima. A large number of Malaysian citizens have their own Internet connections, so they can read newspapers online, thus squeezing revenues from advertising especially at a time of global economic slowdown. In Malaysia, however, the new media and conventional media will continue to coexist and reinforce each other.

Original languageEnglish
Article number7
JournalInnovation Journal
Volume16
Issue number3
Publication statusPublished - 2011

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mass media
new media
newspaper
Malaysia
Internet
broadcaster
print media
layout
dollar
new technology
revenue
television
radio
news
citizen
present
economics

Keywords

  • Conventional media
  • Internet
  • Malaysia
  • New media
  • Newspaper
  • Online

ASJC Scopus subject areas

  • Public Administration

Cite this

The impact of new media on traditional mainstream mass media. / Salman, Ali; Ibrahim, Faridah; Abdullah, Mohd. Yusof; Mustaffa, Normah; Mahbob, Maizatul Haizan.

In: Innovation Journal, Vol. 16, No. 3, 7, 2011.

Research output: Contribution to journalArticle

Salman, Ali ; Ibrahim, Faridah ; Abdullah, Mohd. Yusof ; Mustaffa, Normah ; Mahbob, Maizatul Haizan. / The impact of new media on traditional mainstream mass media. In: Innovation Journal. 2011 ; Vol. 16, No. 3.
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