The impact of E-commerce adoption for small and medium enterprise in developing country

A case study Uganda

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

In order to attain achievement in this 21st century and capability facing more complex challenges, the small-medium enterprise (SMEs) in developing country needs to progress ideas based on economic and community. E-commerce has many benefits for SMEs in terms of faster communication within the firm and more efficient for managing resources of the firm. SME in developing countries has more challenges than from those developed countries in adopting e-commerce. E-commerce initiation by SMEs is still lesser in a figure, insufficient and only at the initial stages such as having email or website. The aim of this study is to focus on the ability to understand the knowledge regarding the SMEs’ adoption of e-commerce in developing countries such as Uganda, and at the same time developing an e-commerce adoption model for SMEs and then validating the model. This study runs into two phases by doing the preliminary study and the survey. During the preliminary study phase, the e-commerce adoption model is developed based on TAM model of perceived ease of use, perceived usefulness, perceived trust and intention to use. While in the survey phase as a quantitative method, the questionnaire is developed and then the sample is identified. After conducting the survey, the questionnaire is analyzed using the multiple linear regression analysis. Multiple linear regression analysis found that the factors of perceived ease of use and perceived usefulness are significantly and positively contributed to the factor of perceived trust. While perceived trust significantly and positively contributed to the factor of intention to use. This shows that perceived trust has great contribution in clarifying intention to use e-commerce in Uganda SMEs. The developed e-commerce adoption model is expected to help the Uganda SMEs towards the developing and accelerating of the e-commerce implementation. Thus, the developing country especially Uganda will be improving in terms of the e-commerce sectors.

Original languageEnglish
Pages (from-to)6141-6149
Number of pages9
JournalJournal of Theoretical and Applied Information Technology
Volume96
Issue number18
Publication statusPublished - 30 Sep 2018

Fingerprint

Small and Medium-sized Enterprises
Electronic commerce
Developing Countries
Electronic Commerce
Developing countries
Industry
Linear regression
Regression analysis
Multiple Linear Regression
Regression Analysis
Questionnaire
Electronic mail
Model
Websites
Electronic Mail
Figure
Sector
Economics
Communication

Keywords

  • Adoption model
  • E-commerce
  • Small and medium enterprise
  • Uganda

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

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title = "The impact of E-commerce adoption for small and medium enterprise in developing country: A case study Uganda",
abstract = "In order to attain achievement in this 21st century and capability facing more complex challenges, the small-medium enterprise (SMEs) in developing country needs to progress ideas based on economic and community. E-commerce has many benefits for SMEs in terms of faster communication within the firm and more efficient for managing resources of the firm. SME in developing countries has more challenges than from those developed countries in adopting e-commerce. E-commerce initiation by SMEs is still lesser in a figure, insufficient and only at the initial stages such as having email or website. The aim of this study is to focus on the ability to understand the knowledge regarding the SMEs’ adoption of e-commerce in developing countries such as Uganda, and at the same time developing an e-commerce adoption model for SMEs and then validating the model. This study runs into two phases by doing the preliminary study and the survey. During the preliminary study phase, the e-commerce adoption model is developed based on TAM model of perceived ease of use, perceived usefulness, perceived trust and intention to use. While in the survey phase as a quantitative method, the questionnaire is developed and then the sample is identified. After conducting the survey, the questionnaire is analyzed using the multiple linear regression analysis. Multiple linear regression analysis found that the factors of perceived ease of use and perceived usefulness are significantly and positively contributed to the factor of perceived trust. While perceived trust significantly and positively contributed to the factor of intention to use. This shows that perceived trust has great contribution in clarifying intention to use e-commerce in Uganda SMEs. The developed e-commerce adoption model is expected to help the Uganda SMEs towards the developing and accelerating of the e-commerce implementation. Thus, the developing country especially Uganda will be improving in terms of the e-commerce sectors.",
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