The factors of selecting Malaysia as tourist destination

A. S A Ferdous Alam, Ah Choy Er, Halima Begum, Md Mahmudul Alam

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Tourism is an emerging economic sector for Malaysia. The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia. The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia. This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences. Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka.

Original languageEnglish
Pages (from-to)491-498
Number of pages8
JournalMediterranean Journal of Social Sciences
Volume6
Issue number3
DOIs
Publication statusPublished - 2015

Fingerprint

Malaysia
tourist
economic sector
descriptive statistics
factor analysis
Tourism
regression
questionnaire
community
economics
Factors
Tourists
Tourist destination
Economics
Statistics
Economic sectors
Structural equation modeling
Confirmatory factor analysis
Inference
Environmental economics

Keywords

  • Malaysia
  • Structural equation modelling (SEM)
  • Tourist attraction

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)

Cite this

The factors of selecting Malaysia as tourist destination. / Ferdous Alam, A. S A; Er, Ah Choy; Begum, Halima; Alam, Md Mahmudul.

In: Mediterranean Journal of Social Sciences, Vol. 6, No. 3, 2015, p. 491-498.

Research output: Contribution to journalArticle

Ferdous Alam, A. S A ; Er, Ah Choy ; Begum, Halima ; Alam, Md Mahmudul. / The factors of selecting Malaysia as tourist destination. In: Mediterranean Journal of Social Sciences. 2015 ; Vol. 6, No. 3. pp. 491-498.
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