The factors associated with the behavioural intention of eco-labelled products

Sahar Hosseinikhah Choshaly, Mohd Fauzi Mh Busra

Research output: Contribution to journalArticle

Abstract

The objectives of this research are to examine the: (i) direct effects of perceived critical mass, consumer confidence, and search cost on behavioural intention towards the consumption of eco-labelled products; (ii) direct effects of perceived critical mass and beliefs on consumer confidence towards eco-labelled products; and (iii) examine the indirect effects of perceived critical mass on behavioural intention towards the consumption of eco-labelled products, mediated by consumer confidence. It also studies the determinants of behavioural intention towards the consumption of eco-labelled products and clarifies the role of consumer confidence as a mediating factor influencing behavioural intention towards the consumption of eco-labelled products. This research adopted a cross-sectional survey method of 300 individuals whereby the data was used to test a research model using Partial Least Square-Structural Equation Modelling. Findings indicated that consumer confidence and search cost have a direct effect on behavioural intention towards the consumption of eco-labelled products. In addition, consumer confidence is explained by beliefs and perceived critical mass.

Original languageEnglish
Pages (from-to)191-202
Number of pages12
JournalPertanika Journal of Social Sciences and Humanities
Volume25
Issue numberS
Publication statusPublished - 1 Jan 2017

Fingerprint

confidence
costs
Factors
Consumer confidence
Behavioral intention
Behavioral Intention
Confidence
determinants
Critical mass
Critical Mass
Direct effect
Consumer search
Search costs
Costs

Keywords

  • Behavioural intention
  • Consumer belief
  • Consumer confidence
  • Eco-labelled product
  • Perceived critical mass
  • Search cost

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)

Cite this

The factors associated with the behavioural intention of eco-labelled products. / Choshaly, Sahar Hosseinikhah; Mh Busra, Mohd Fauzi.

In: Pertanika Journal of Social Sciences and Humanities, Vol. 25, No. S, 01.01.2017, p. 191-202.

Research output: Contribution to journalArticle

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