The Effects of Local Hospitality, Commercial Hospitality and Experience Quality on Behavioral Intention in Cultural Heritage Tourism

Jabar S A Mansour, Ahmad Azmi Mohd. Ariffin

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.

Original languageEnglish
Pages (from-to)1-24
Number of pages24
JournalJournal of Quality Assurance in Hospitality and Tourism
DOIs
Publication statusAccepted/In press - 7 May 2016

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heritage tourism
cultural heritage
tourism
effect
city
Hospitality
Cultural heritage
Behavioral intention
Heritage tourism
world

Keywords

  • behavioral intention
  • cultural tourism
  • experience quality
  • hospitality marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

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