The effect of social influence on mobile governmt adoption in Malaysia

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

This study applies the Technology Acceptance Model (TAM) to examine factors such as perceived usefulness (PU) and perceived ease of use (PEOU) on citizen willingness to use mobile government services. This study also enhances TAM model with an additional construct of social influence (SI), Data are collected from Malaysia citizens a total of 750 questionnaires were distributed using purposive sampling method. 551 questionnaires are usable and included in the study with a response rate of 73%. SPSS has been used for data analysis. A structural model was proposed and tested, examining the important factors as well as social influence on the use of mobile government services by Malaysians. The results indicated the appropriateness of fundamental elements of TAM in the Malaysian mobile government context and the importance of SI in users' decision to accept the technology, and it is confirmed that perceived usefulness, Social Influence and perceived ease of use have a strong influence over the behavioural intention to use and actual use of mobile government.

Original languageEnglish
Pages (from-to)103-110
Number of pages8
JournalJournal of Theoretical and Applied Information Technology
Volume25
Issue number2
Publication statusPublished - 2011

Fingerprint

Social Influence
Malaysia
Technology Acceptance
Questionnaire
Structural Model
Sampling Methods
Model
Data analysis
Government
Sampling

Keywords

  • Acceptance
  • M- government
  • Social influence
  • Tam model

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

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abstract = "This study applies the Technology Acceptance Model (TAM) to examine factors such as perceived usefulness (PU) and perceived ease of use (PEOU) on citizen willingness to use mobile government services. This study also enhances TAM model with an additional construct of social influence (SI), Data are collected from Malaysia citizens a total of 750 questionnaires were distributed using purposive sampling method. 551 questionnaires are usable and included in the study with a response rate of 73{\%}. SPSS has been used for data analysis. A structural model was proposed and tested, examining the important factors as well as social influence on the use of mobile government services by Malaysians. The results indicated the appropriateness of fundamental elements of TAM in the Malaysian mobile government context and the importance of SI in users' decision to accept the technology, and it is confirmed that perceived usefulness, Social Influence and perceived ease of use have a strong influence over the behavioural intention to use and actual use of mobile government.",
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