The effect of social feature quality on the social commerce system

Nona M. Nistah, Suaini Sura, Maryati Mohd. Yusof, Ook Lee

Research output: Contribution to journalArticle

Abstract

The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.

Original languageEnglish
Pages (from-to)136-140
Number of pages5
JournalInternational Journal of Advanced Computer Science and Applications
Volume10
Issue number7
Publication statusPublished - 1 Jan 2019

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Customer satisfaction
Factor analysis
Information systems

Keywords

  • Customer satisfaction
  • E-commerce
  • Relationship support
  • S-commerce
  • Social feature quality
  • Social support

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

The effect of social feature quality on the social commerce system. / Nistah, Nona M.; Sura, Suaini; Mohd. Yusof, Maryati; Lee, Ook.

In: International Journal of Advanced Computer Science and Applications, Vol. 10, No. 7, 01.01.2019, p. 136-140.

Research output: Contribution to journalArticle

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