The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident

Nor Asiah Omar, Nordiana Ahmad Nordin, Muhamad Azrin Nazri

Research output: Contribution to journalArticle

Abstract

Understanding halal violation effect is important as it can harm product through negative behaviors. This study aims to investigate the effect of psychological contract violation (PCV), recovery satisfaction and severity of violation on boycott. Furthermore, this study will also examine the moderating effect of PCV in the relationship between recovery satisfaction and severity of violation on boycott. A total of 212 questionnaires were collected from consumers who were aware and/or had experienced the violation of a halal product in Malaysia. A hierarchical linear regression analysis was used to test the research model. This study found that PCV and recovery satisfaction have a significant influence on boycott. The contribution of this study is obvious as the resulting outcomes can be capitalized as a guideline for managers to design recovery action towards halal violation incident. This study is among the first few attempts towards investigating halal violation and psychological contract violation effect.

Original languageEnglish
Pages (from-to)118-132
Number of pages15
JournalMalaysian Journal of Consumer and Family Economics
Volume19
Publication statusPublished - 1 Jan 2016

Fingerprint

Boycott
Psychological contract
Incidents
Severity
Violations
Regression analysis
Malaysia
Questionnaire
Linear regression
Moderating effect
Managers

Keywords

  • Boycott
  • Halal
  • Psychological contract violation
  • Recovery satisfaction
  • Severity

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident. / Omar, Nor Asiah; Nordin, Nordiana Ahmad; Nazri, Muhamad Azrin.

In: Malaysian Journal of Consumer and Family Economics, Vol. 19, 01.01.2016, p. 118-132.

Research output: Contribution to journalArticle

@article{ec9a54d5c7aa41e2bdee890e1e805193,
title = "The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident",
abstract = "Understanding halal violation effect is important as it can harm product through negative behaviors. This study aims to investigate the effect of psychological contract violation (PCV), recovery satisfaction and severity of violation on boycott. Furthermore, this study will also examine the moderating effect of PCV in the relationship between recovery satisfaction and severity of violation on boycott. A total of 212 questionnaires were collected from consumers who were aware and/or had experienced the violation of a halal product in Malaysia. A hierarchical linear regression analysis was used to test the research model. This study found that PCV and recovery satisfaction have a significant influence on boycott. The contribution of this study is obvious as the resulting outcomes can be capitalized as a guideline for managers to design recovery action towards halal violation incident. This study is among the first few attempts towards investigating halal violation and psychological contract violation effect.",
keywords = "Boycott, Halal, Psychological contract violation, Recovery satisfaction, Severity",
author = "Omar, {Nor Asiah} and Nordin, {Nordiana Ahmad} and Nazri, {Muhamad Azrin}",
year = "2016",
month = "1",
day = "1",
language = "English",
volume = "19",
pages = "118--132",
journal = "Malaysian Journal of Consumer and Family Economics",
issn = "1511-2802",
publisher = "Malaysian Consumer and Family Economics Association",

}

TY - JOUR

T1 - The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident

AU - Omar, Nor Asiah

AU - Nordin, Nordiana Ahmad

AU - Nazri, Muhamad Azrin

PY - 2016/1/1

Y1 - 2016/1/1

N2 - Understanding halal violation effect is important as it can harm product through negative behaviors. This study aims to investigate the effect of psychological contract violation (PCV), recovery satisfaction and severity of violation on boycott. Furthermore, this study will also examine the moderating effect of PCV in the relationship between recovery satisfaction and severity of violation on boycott. A total of 212 questionnaires were collected from consumers who were aware and/or had experienced the violation of a halal product in Malaysia. A hierarchical linear regression analysis was used to test the research model. This study found that PCV and recovery satisfaction have a significant influence on boycott. The contribution of this study is obvious as the resulting outcomes can be capitalized as a guideline for managers to design recovery action towards halal violation incident. This study is among the first few attempts towards investigating halal violation and psychological contract violation effect.

AB - Understanding halal violation effect is important as it can harm product through negative behaviors. This study aims to investigate the effect of psychological contract violation (PCV), recovery satisfaction and severity of violation on boycott. Furthermore, this study will also examine the moderating effect of PCV in the relationship between recovery satisfaction and severity of violation on boycott. A total of 212 questionnaires were collected from consumers who were aware and/or had experienced the violation of a halal product in Malaysia. A hierarchical linear regression analysis was used to test the research model. This study found that PCV and recovery satisfaction have a significant influence on boycott. The contribution of this study is obvious as the resulting outcomes can be capitalized as a guideline for managers to design recovery action towards halal violation incident. This study is among the first few attempts towards investigating halal violation and psychological contract violation effect.

KW - Boycott

KW - Halal

KW - Psychological contract violation

KW - Recovery satisfaction

KW - Severity

UR - http://www.scopus.com/inward/record.url?scp=85043791844&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85043791844&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85043791844

VL - 19

SP - 118

EP - 132

JO - Malaysian Journal of Consumer and Family Economics

JF - Malaysian Journal of Consumer and Family Economics

SN - 1511-2802

ER -