The effect of entrepreneurial orientation dimensions on takaful agency's business performance in Malaysia

Muhamad Azrin Nazri, Kalsom Abd Wahab, Nor Asiah Omar

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency's managers from three main Takaful operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that assessed the relationship between the proposed variables was tested using PLS 2.0. The findings revealed that of the five dimensions of entrepreneurial orientation, proactiveness and autonomy were found to have significant influence on business performance.

Original languageEnglish
JournalJurnal Pengurusan
Volume45
Publication statusPublished - 2015

Fingerprint

Malaysia
Autonomy
Proactiveness
Business performance
Entrepreneurial orientation
Operator
Sampling
Structural equation model
Questionnaire
Innovativeness
Risk taking
Managers

Keywords

  • Agencies
  • Business performance
  • Entrepreneurial orientation
  • Malaysia
  • Takaful

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

The effect of entrepreneurial orientation dimensions on takaful agency's business performance in Malaysia. / Nazri, Muhamad Azrin; Wahab, Kalsom Abd; Omar, Nor Asiah.

In: Jurnal Pengurusan, Vol. 45, 2015.

Research output: Contribution to journalArticle

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