The effect of culture values on consumer intention to use Arabic e-commerce websites in Jordan: An empirical investigation

Kamsuriah Ahmad, Mohannad Moufeed Ayyash, Omar Mohammad Ali Al-Qudah

Research output: Contribution to journalArticle

Abstract

A number of studies on the issues of technology acceptance model (TAM), Hofstede's cultural values, risk and trust, have been done. However, the studies in combining all these issue are still limited especially in defining the relationship between them. Hence, this study attempts to examine the relationship between the variable through a developed model that is expected to improve the intention of consumers to use Arabic e-commerce websites. This study employs the quantitative method for data collection with the help of a questionnaire. The tested variables are significantly influenced the consumer intention behaviour, where intention to use factor positively impacted the utilisation of Arabic e-commerce website. The findings showed support for the premise advocated by TAM and Hofstede's cultural dimensions theory as both were revealed to demonstrate the consumer's intention towards using Arabic websites. The study enumerates the theoretical and practical implications, limitations as well as recommendations for future direction of studies.

Original languageEnglish
Pages (from-to)155-182
Number of pages28
JournalInternational Journal of Business Information Systems
Volume29
Issue number2
DOIs
Publication statusPublished - 1 Jan 2018

Fingerprint

Websites
Consumer behavior
Jordan
Empirical investigation
Web sites
Intention to use
Electronic commerce
Technology acceptance model
Hofstede
Factors
Data collection
Questionnaire
Future directions
Quantitative methods
Cultural dimensions
Cultural values

Keywords

  • Arabic e-commerce websites
  • Arabic language
  • Consumer intention
  • Culture values
  • Intention to use
  • Jordan
  • Risk
  • Trust

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems and Management
  • Management of Technology and Innovation

Cite this

The effect of culture values on consumer intention to use Arabic e-commerce websites in Jordan : An empirical investigation. / Ahmad, Kamsuriah; Ayyash, Mohannad Moufeed; Al-Qudah, Omar Mohammad Ali.

In: International Journal of Business Information Systems, Vol. 29, No. 2, 01.01.2018, p. 155-182.

Research output: Contribution to journalArticle

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