The determinants of recycling intention behavior among the Malaysian school students: An application of Theory of Planned Behaviour

Research output: Chapter in Book/Report/Conference proceedingConference contribution

35 Citations (Scopus)

Abstract

In Malaysia, recycling program has been widely initiated since 1993. However, to date the recycling rate in Malaysia is only five percent. In this study, the Theory of Planned Behaviour (TPB) was used to investigate the antecedents of recycling intention behaviour among secondary school students. TPB hypothesizes that the immediate determinant is the individual's intention to perform or not to perform that behaviour. Hypothetically, there are three factors that influenced the intention behaviour namely specific attitude, subjective norms and perceived behaviour control. The sample consists of 400 randomly selected Form Four students. A two-step modeling approach including confirmatory factor analysis and structural equation modeling were performed to assess measurement model fit and causal relationship between factors. The structural model was tested using AMOS. The proposed model was evaluated but demonstrated poor model fit which lead to subsequent modification of the model. The result shows that perceived behaviour control was the strongest predictor of intention behaviour (β = 0.687). Subjective norms, to a lesser degree, was also an important predictor of intention behaviour (β = 0.593). Meanwhile, the analysis also shows that specific attitudes were indirect predictor of intention behaviour, via the mediation of subjective norms and perceived behaviour control.

Original languageEnglish
Title of host publicationProcedia - Social and Behavioral Sciences
Pages119-124
Number of pages6
Volume9
DOIs
Publication statusPublished - 2010
Event1st World Conference on Learning, Teaching and Administration, WCLTA-2010 - Cairo, Egypt
Duration: 29 Oct 201031 Oct 2010

Other

Other1st World Conference on Learning, Teaching and Administration, WCLTA-2010
CountryEgypt
CityCairo
Period29/10/1031/10/10

Fingerprint

Recycling
recycling
determinants
Students
behavior control
school
Behavior Control
student
Malaysia
Structural Models
structural model
Statistical Factor Analysis
mediation
factor analysis
secondary school

Keywords

  • Recycling
  • Structural equation modelling
  • Theory of Planned Behavior

ASJC Scopus subject areas

  • Social Sciences(all)
  • Psychology(all)

Cite this

The determinants of recycling intention behavior among the Malaysian school students : An application of Theory of Planned Behaviour. / Mahmud, Siti Nur Diyana; Osman, Kamisah.

Procedia - Social and Behavioral Sciences. Vol. 9 2010. p. 119-124.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mahmud, SND & Osman, K 2010, The determinants of recycling intention behavior among the Malaysian school students: An application of Theory of Planned Behaviour. in Procedia - Social and Behavioral Sciences. vol. 9, pp. 119-124, 1st World Conference on Learning, Teaching and Administration, WCLTA-2010, Cairo, Egypt, 29/10/10. https://doi.org/10.1016/j.sbspro.2010.12.123
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