The combination of a fuzzy analytical hierarchy process and the Taguchi method to evaluate the Malaysian users'willingness to pay for public transportation

Hashem Salarzadeh Jenatabadi, Peyman Babashamsi, Nur Izzi Md Yusoff

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

This study is an attempt to overcome the lack of reliable estimates on the willingness of Malaysian users to pay for public transportation (particularly buses) through a combined analysis of a fuzzy analytical hierarchy process (F-AHP) and the Taguchi method. This is a ground-breaking study in the attempt to evaluate the bus users' satisfaction factors based on the F-AHP, and find the pattern for the users' willingness to pay (WTP) characteristic by reducing the travel time with the Taguchi application. The data were collected from the public transportation users' intentions in Kelang Valley, Kuala Lumpur, Malaysia. The results convinced us that, for complex data, one requires flexible approaches that can adjust their combination methods to the properties of analyzed datasets. This study is interested in initiating the use of a system combination strategy to have a better understanding of the factors that motivate the public transportation users to be willing to pay for the public transportation's fare.

Original languageEnglish
Article number90
JournalSymmetry
Volume8
Issue number9
DOIs
Publication statusPublished - 2016

Fingerprint

Taguchi methods
Analytical Hierarchy Process
Taguchi Method
hierarchies
Evaluate
Bus transportation
Transportation charges
Travel time
Malaysia
User Satisfaction
Travel Time
travel
valleys
estimates
Estimate

Keywords

  • Chang's extent analysis
  • Combination methods
  • Fuzzy set theory
  • Multi criteria decision making
  • Public transportation user
  • Willingness to pay (WTP)

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Chemistry (miscellaneous)
  • Mathematics(all)
  • Physics and Astronomy (miscellaneous)

Cite this

The combination of a fuzzy analytical hierarchy process and the Taguchi method to evaluate the Malaysian users'willingness to pay for public transportation. / Jenatabadi, Hashem Salarzadeh; Babashamsi, Peyman; Md Yusoff, Nur Izzi.

In: Symmetry, Vol. 8, No. 9, 90, 2016.

Research output: Contribution to journalArticle

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