The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

For Malaysian consumers, the origin of food is most often associated with food that is Halal, food that has been produced in a way that protects worker welfare and food that has been produced in a way that is good for the environment. Consumers also utilise information about the origin of food to indicate that the food is good value for money. Country-of-origin may also provide an assurance that the food has a good taste and is safe to eat. However, there is little evidence of any association between country-of-origin and food that has a good texture or is healthy and nutritious.

Original languageEnglish
Title of host publicationActa Horticulturae
Pages111-120
Number of pages10
Volume1006
Publication statusPublished - 20 Sep 2013
Externally publishedYes

Publication series

NameActa Horticulturae
Volume1006
ISSN (Print)05677572

Fingerprint

fresh produce
texture
halal foods

Keywords

  • Country-of-origin
  • Fresh fruit and vegetables
  • Malaysia
  • Perceived quality

ASJC Scopus subject areas

  • Horticulture

Cite this

Chamhuri, N., & Batt, P. J. (2013). The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers. In Acta Horticulturae (Vol. 1006, pp. 111-120). (Acta Horticulturae; Vol. 1006).

The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers. / Chamhuri, Norshamliza; Batt, P. J.

Acta Horticulturae. Vol. 1006 2013. p. 111-120 (Acta Horticulturae; Vol. 1006).

Research output: Chapter in Book/Report/Conference proceedingChapter

Chamhuri, N & Batt, PJ 2013, The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers. in Acta Horticulturae. vol. 1006, Acta Horticulturae, vol. 1006, pp. 111-120.
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