Pasitikėjimo internetinės prekes ženklu praeitis

Malaizijos pavyzdys

Translated title of the contribution: The antecedents of online brand trust: Malaysian evidence

Syed Shah Alam Syed Shah Alam, Norjaya Mohd Yasin

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

This study empirically investigated the factors that influence consumer's perception of online brand trust in Malaysia. Six hypotheses were developed to test hypothesizing relationships among: security/privacy, perceived risk, word-of-mouth, quality information, good online experience, brand reputation with online brand trust. A survey of 209 respondents was used in this study to test hypothesized relationships. Survey findings indicate that security/privacy, perceived risk, word-of-mouth, quality information and brand reputation appear to have a significant and positive relationship with online brand trust (R2=0.537). Interestingly good online experience was not found to be significantly influential. The results are compared with earlier findings and implications for further research are discussed.

Original languageUndefined/Unknown
Pages (from-to)210-226
Number of pages17
JournalJournal of Business Economics and Management
Volume11
Issue number2
DOIs
Publication statusPublished - 2010

Fingerprint

Brand trust
Quality information
Word-of-mouth
Perceived risk
Brand reputation
Privacy
Influence factors
Consumer perceptions
Malaysia

Keywords

  • Malaysia
  • Online brand trust
  • Online experience
  • Quality information and brand reputation
  • Security/privacy
  • Word-of-mouth

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics and Econometrics

Cite this

Pasitikėjimo internetinės prekes ženklu praeitis : Malaizijos pavyzdys. / Syed Shah Alam, Syed Shah Alam; Yasin, Norjaya Mohd.

In: Journal of Business Economics and Management, Vol. 11, No. 2, 2010, p. 210-226.

Research output: Contribution to journalArticle

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