The agenda setting function of English newspapers during the 13th general election

Peng Kee Chang, Ali Salman, Kho Suet Ni, Mohd Rizal Mohd Yaakop, Rasaq M. Adisa, Ong Choong Hoong

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.

Original languageEnglish
Pages (from-to)27-39
Number of pages13
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume33
Issue number2
Publication statusPublished - 2017

Fingerprint

agenda setting function
newspaper
election
news
Gages
Stars
Malaysia
mass media
content analysis
ethnic group
lack

Keywords

  • 13 general election
  • Agenda setting
  • English newspapers
  • Malaysia
  • New straits times

ASJC Scopus subject areas

  • Communication

Cite this

The agenda setting function of English newspapers during the 13th general election. / Chang, Peng Kee; Salman, Ali; Ni, Kho Suet; Mohd Yaakop, Mohd Rizal; Adisa, Rasaq M.; Hoong, Ong Choong.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 33, No. 2, 2017, p. 27-39.

Research output: Contribution to journalArticle

@article{4093e0e169d24de59acb1d1bc9632e55,
title = "The agenda setting function of English newspapers during the 13th general election",
abstract = "It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.",
keywords = "13 general election, Agenda setting, English newspapers, Malaysia, New straits times",
author = "Chang, {Peng Kee} and Ali Salman and Ni, {Kho Suet} and {Mohd Yaakop}, {Mohd Rizal} and Adisa, {Rasaq M.} and Hoong, {Ong Choong}",
year = "2017",
language = "English",
volume = "33",
pages = "27--39",
journal = "Jurnal Komunikasi: Malaysian Journal of Communication",
issn = "2289-151X",
publisher = "Universiti Kebangsaan Malaysia",
number = "2",

}

TY - JOUR

T1 - The agenda setting function of English newspapers during the 13th general election

AU - Chang, Peng Kee

AU - Salman, Ali

AU - Ni, Kho Suet

AU - Mohd Yaakop, Mohd Rizal

AU - Adisa, Rasaq M.

AU - Hoong, Ong Choong

PY - 2017

Y1 - 2017

N2 - It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.

AB - It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.

KW - 13 general election

KW - Agenda setting

KW - English newspapers

KW - Malaysia

KW - New straits times

UR - http://www.scopus.com/inward/record.url?scp=85021295064&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85021295064&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85021295064

VL - 33

SP - 27

EP - 39

JO - Jurnal Komunikasi: Malaysian Journal of Communication

JF - Jurnal Komunikasi: Malaysian Journal of Communication

SN - 2289-151X

IS - 2

ER -