The acceptance of government transformation program (GTP) among urban and rural communities

Research output: Contribution to journalArticle

Abstract

Government Transformation Program (GTP) is a social innovation program aimed to transform Malaysian public services, and social affairs, such as improving integrity of public servants, national security, education, public transport, rural development and the cost of living in order to increase social wellbeing. The objectives of this study are to identify the differences in the acceptance of social innovation, particularly GTP and to examine factors influencing the acceptance among urban and rural communities. Through this comparison, the government can focus its GTP advocacy in urban and rural areas based on the factors that have been identified. This research used a survey of 200 people around Kuala Lumpur and one of the FELDA settlements in Kulai, Johor. Data were analyzed using multiple regression analysis. In terms of acceptance level, the study found that rural communities are more receptive to GTP compared to urban communities. Factors influencing the acceptance of GTP among these two communities are also different. For the urban communities, the influencing factors are usefulness and self efficacy, while among the rural communities, are compatibility, familiarity and self-efficacy.

Original languageEnglish
Pages (from-to)253-266
Number of pages14
JournalJournal of Asian Pacific Communication
Volume25
Issue number2
DOIs
Publication statusPublished - 2015

Fingerprint

rural community
acceptance
Innovation
self-efficacy
innovation
National security
community
cost of living
national security
familiarity
Regression analysis
advocacy
public transport
servants
public service
rural development
Education
multiple regression
integrity
programme

Keywords

  • behavioral change
  • Government Transformation Program
  • innovation acceptance
  • social adoption.
  • Social innovation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Communication
  • Business, Management and Accounting(all)
  • Economics and Econometrics

Cite this

The acceptance of government transformation program (GTP) among urban and rural communities. / Mahbob, Maizatul Haizan; Rahmat, Noorazwa; Idros, Wan; Wan Sulaiman, Wan Ros @ Wan Idros.

In: Journal of Asian Pacific Communication, Vol. 25, No. 2, 2015, p. 253-266.

Research output: Contribution to journalArticle

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