Pilihan raya umum ke-13: Perubahan budaya politik malaysia dan krisis legitimasi moral barisan nasional

Translated title of the contribution: The 13th general elections: Changes in malaysian political culture and barisan nasional's crisis of moral legitimacy

Research output: Contribution to journalArticle

Abstract

The paper aims to answer, despite massive expenditures deemed to have made this 13th General Election (GE13) the most expensive election in history and the use of popular culture images by the Barisan Nasiona (BN) led by Najib Razak to win, the ruling coalition lost the popular vote with a worse performance than in 2008. To understand this poor performance, this paper proposes an analysis that goes beyond the issues surrounding the ballot paper. An analysis of GE13 results should be read in conjunction with the 40 years of development resulting in structural changes in the economy, society and culture, with significant impact on politics. A new social movement from the last 15 years slowly built a collective memory between two generations to form a new cultural identity. BN tried to adapt the changes through their campaign that leverages popular culture which represents this group – Twitter, Facebook, Youtube, concerts, smartphones – but popular culture is not only a matter of forms but also the relations of power and resistance. These power relations shape the meaning and affect the moral legitimacy of BN before getting translated onto the ballot paper. Thus, this paper will also develop an analysis for the answer, why the BN, despite recognising the change in the political culture, making adjustments and targeting the youngsters in its campaign, still failed to win the hearts of the electorate, especially young voters.

Original languageMalay
Pages (from-to)149-169
Number of pages21
JournalKajian Malaysia
Volume32
Publication statusPublished - 2014
Externally publishedYes

Fingerprint

political culture
popular culture
legitimacy
election
campaign
twitter
concert
collective memory
facebook
social movement
cultural identity
structural change
performance
coalition
voter
expenditures
economy
politics
history
Political Culture

ASJC Scopus subject areas

  • Cultural Studies
  • History
  • Sociology and Political Science

Cite this

@article{35673c85f8894b9ab01b095735056ee3,
title = "Pilihan raya umum ke-13: Perubahan budaya politik malaysia dan krisis legitimasi moral barisan nasional",
abstract = "The paper aims to answer, despite massive expenditures deemed to have made this 13th General Election (GE13) the most expensive election in history and the use of popular culture images by the Barisan Nasiona (BN) led by Najib Razak to win, the ruling coalition lost the popular vote with a worse performance than in 2008. To understand this poor performance, this paper proposes an analysis that goes beyond the issues surrounding the ballot paper. An analysis of GE13 results should be read in conjunction with the 40 years of development resulting in structural changes in the economy, society and culture, with significant impact on politics. A new social movement from the last 15 years slowly built a collective memory between two generations to form a new cultural identity. BN tried to adapt the changes through their campaign that leverages popular culture which represents this group – Twitter, Facebook, Youtube, concerts, smartphones – but popular culture is not only a matter of forms but also the relations of power and resistance. These power relations shape the meaning and affect the moral legitimacy of BN before getting translated onto the ballot paper. Thus, this paper will also develop an analysis for the answer, why the BN, despite recognising the change in the political culture, making adjustments and targeting the youngsters in its campaign, still failed to win the hearts of the electorate, especially young voters.",
keywords = "13th general election, New media, Popular culture, Reformasi, Youth",
author = "{Mohd Hariszuan}, Jaharudin",
year = "2014",
language = "Malay",
volume = "32",
pages = "149--169",
journal = "Kajian Malaysia",
issn = "0127-4082",
publisher = "Penerbit Universiti Sains Malaysia",

}

TY - JOUR

T1 - Pilihan raya umum ke-13

T2 - Perubahan budaya politik malaysia dan krisis legitimasi moral barisan nasional

AU - Mohd Hariszuan, Jaharudin

PY - 2014

Y1 - 2014

N2 - The paper aims to answer, despite massive expenditures deemed to have made this 13th General Election (GE13) the most expensive election in history and the use of popular culture images by the Barisan Nasiona (BN) led by Najib Razak to win, the ruling coalition lost the popular vote with a worse performance than in 2008. To understand this poor performance, this paper proposes an analysis that goes beyond the issues surrounding the ballot paper. An analysis of GE13 results should be read in conjunction with the 40 years of development resulting in structural changes in the economy, society and culture, with significant impact on politics. A new social movement from the last 15 years slowly built a collective memory between two generations to form a new cultural identity. BN tried to adapt the changes through their campaign that leverages popular culture which represents this group – Twitter, Facebook, Youtube, concerts, smartphones – but popular culture is not only a matter of forms but also the relations of power and resistance. These power relations shape the meaning and affect the moral legitimacy of BN before getting translated onto the ballot paper. Thus, this paper will also develop an analysis for the answer, why the BN, despite recognising the change in the political culture, making adjustments and targeting the youngsters in its campaign, still failed to win the hearts of the electorate, especially young voters.

AB - The paper aims to answer, despite massive expenditures deemed to have made this 13th General Election (GE13) the most expensive election in history and the use of popular culture images by the Barisan Nasiona (BN) led by Najib Razak to win, the ruling coalition lost the popular vote with a worse performance than in 2008. To understand this poor performance, this paper proposes an analysis that goes beyond the issues surrounding the ballot paper. An analysis of GE13 results should be read in conjunction with the 40 years of development resulting in structural changes in the economy, society and culture, with significant impact on politics. A new social movement from the last 15 years slowly built a collective memory between two generations to form a new cultural identity. BN tried to adapt the changes through their campaign that leverages popular culture which represents this group – Twitter, Facebook, Youtube, concerts, smartphones – but popular culture is not only a matter of forms but also the relations of power and resistance. These power relations shape the meaning and affect the moral legitimacy of BN before getting translated onto the ballot paper. Thus, this paper will also develop an analysis for the answer, why the BN, despite recognising the change in the political culture, making adjustments and targeting the youngsters in its campaign, still failed to win the hearts of the electorate, especially young voters.

KW - 13th general election

KW - New media

KW - Popular culture

KW - Reformasi

KW - Youth

UR - http://www.scopus.com/inward/record.url?scp=84974666279&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84974666279&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84974666279

VL - 32

SP - 149

EP - 169

JO - Kajian Malaysia

JF - Kajian Malaysia

SN - 0127-4082

ER -