Sustainability of youth tourists in event tourism

The Malaysian experiences

Habibah Ahmad, Hamzah Jusoh, Noor Alyanie Nor Azazi

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Youth tourists are becoming more influential as one of the market potentials in both developed and developing countries. Besides their conventional characters of being individuals, travels with tight budget and preferred non guided tours or on backpackers, youth tourists also play significant roles in event tourism which are more specific in term of schedules and themes. However, youth sustainability of event tourism is hardly discussed in tourism studies in Malaysia. Based on a case study of Visit Malaysia Year 2007 and a convenient sampling of 130 respondents, this article draws the perspective of youth tourists in event tourism. The findings showed that the clarity of youth tourists in event tourism, form of participation and event suitability act as the mediating factors that encouraged youths' participation in event tourism. Sustainability of youth tourists in event tourism also depends on the promotional campaigns and knowing the youth tourists' desires and capabilities.

Original languageEnglish
Pages (from-to)503-526
Number of pages24
JournalTourismos
Volume7
Issue number2
Publication statusPublished - 2012

Fingerprint

tourism
sustainability
youth
Event tourism
Tourists
Sustainability
developing world
market
sampling

Keywords

  • Event tourism
  • Participation
  • Suitability
  • Sustainability
  • Visit Malaysia year 2007
  • Youth tourist

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management

Cite this

Sustainability of youth tourists in event tourism : The Malaysian experiences. / Ahmad, Habibah; Jusoh, Hamzah; Azazi, Noor Alyanie Nor.

In: Tourismos, Vol. 7, No. 2, 2012, p. 503-526.

Research output: Contribution to journalArticle

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