Sustainability of internet usage: A study among Malay women in a sub-urban setting in Malaysia

Ali Salman, Md. Sapar @ Mohd. Safar Hasim

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper discusses sustainability of internet usage among Malay women internet users. This study was based on a model derived from Roger's diffusion of innovation theory (2003). To determine sustainability, four variables were used viz. indispensability, relevance, gratification and beneficial. This study used the survey research for obtaining data. Some 178 Malay women respondents were sampled from the Malay internet users in a sub-urban town in Malaysia. The results of the study showed that interpersonal and social network and perceived and realized benefits have significant positive effects on sustainability of internet usage among the Malay women internet users. Also from the results two factors had negative impact on sustainability of Internet usage, viz. security and interruptions and cost of hardware and maintenance. There is moderate level of sustainability across the Malay women internet users. Hence, the factors which affect sustainability of internet usage should be given priority in the implementation of internet and ICT related projects. In addition, spreading greater awareness about the Internet and its potential is also vital. The reasons for not having Internet connection at home should also be carefully looked into. Knowledge of sustainability of internet usage is useful in closing the gap in digital divide.

Original languageEnglish
Pages (from-to)433-447
Number of pages15
JournalEuropean Journal of Social Sciences
Volume9
Issue number3
Publication statusPublished - Sep 2009

Fingerprint

Malaysia
sustainability
Internet
digital divide
survey research
hardware
social network
town
innovation

Keywords

  • Digital divide
  • Internet usage
  • Malay women
  • Malaysia
  • Sustainability factors

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Sustainability of internet usage : A study among Malay women in a sub-urban setting in Malaysia. / Salman, Ali; Hasim, Md. Sapar @ Mohd. Safar.

In: European Journal of Social Sciences, Vol. 9, No. 3, 09.2009, p. 433-447.

Research output: Contribution to journalArticle

Salman, Ali ; Hasim, Md. Sapar @ Mohd. Safar. / Sustainability of internet usage : A study among Malay women in a sub-urban setting in Malaysia. In: European Journal of Social Sciences. 2009 ; Vol. 9, No. 3. pp. 433-447.
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