Study on success factors to enhance customer trust for mobile commerce in small and medium-sized tourism enterprises (SMTEs) - A conceptual model

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Even though mobile technologies and wireless communication are growing at a very rapid phase all over the world, still the development of mobile commerce is hindered by a lot of aspects. Researchers all over the world are actively studying on this domain to understand the factors that affect the adoption of M-commerce. A lot of studies have recognized that 'trust' is an crucial factor that impacts the adoption of M-commerce in a lot of domains, including the Small and Medium-sized Tourism Enterprises (SMTEs). Nevertheless it is not an easy task to make the customers to trust M-commerce for various reasons. Hence, based on previous studies, this paper has identified the factors that influence the customer's trust of M-commerce adoption in SMTEs. Based on the above statement, this study has proposed hypothetical model for the purpose of studying trust and its precursors such as Familiarity with M-commerce and calculation-based trust, towards the adoption of M-commerce in SMTEs.

Original languageEnglish
Pages (from-to)550-564
Number of pages15
JournalJournal of Theoretical and Applied Information Technology
Volume46
Issue number2
Publication statusPublished - 2012

Fingerprint

Mobile commerce
Tourism
Conceptual Model
Customers
Industry
Mobile Technology
Impact Factor
Wireless Communication
Precursor
Communication

Keywords

  • Consumer trust
  • Developing countries (DC)
  • Mobile commerce (M-commerce)
  • Small and medium-sized tourism enterprises (SMTEs)
  • Trust model

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

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abstract = "Even though mobile technologies and wireless communication are growing at a very rapid phase all over the world, still the development of mobile commerce is hindered by a lot of aspects. Researchers all over the world are actively studying on this domain to understand the factors that affect the adoption of M-commerce. A lot of studies have recognized that 'trust' is an crucial factor that impacts the adoption of M-commerce in a lot of domains, including the Small and Medium-sized Tourism Enterprises (SMTEs). Nevertheless it is not an easy task to make the customers to trust M-commerce for various reasons. Hence, based on previous studies, this paper has identified the factors that influence the customer's trust of M-commerce adoption in SMTEs. Based on the above statement, this study has proposed hypothetical model for the purpose of studying trust and its precursors such as Familiarity with M-commerce and calculation-based trust, towards the adoption of M-commerce in SMTEs.",
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AU - Valbir Singh, Dalbir Singh

AU - Ahmad, Kamsuriah

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AB - Even though mobile technologies and wireless communication are growing at a very rapid phase all over the world, still the development of mobile commerce is hindered by a lot of aspects. Researchers all over the world are actively studying on this domain to understand the factors that affect the adoption of M-commerce. A lot of studies have recognized that 'trust' is an crucial factor that impacts the adoption of M-commerce in a lot of domains, including the Small and Medium-sized Tourism Enterprises (SMTEs). Nevertheless it is not an easy task to make the customers to trust M-commerce for various reasons. Hence, based on previous studies, this paper has identified the factors that influence the customer's trust of M-commerce adoption in SMTEs. Based on the above statement, this study has proposed hypothetical model for the purpose of studying trust and its precursors such as Familiarity with M-commerce and calculation-based trust, towards the adoption of M-commerce in SMTEs.

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