Structural equation modelling (SEM) analysis of the influence of religious films on pro-social behaviour of audience

Research output: Contribution to journalArticle

Abstract

This study discusses the effect of religious films as a factor that influences the form of pro-social behaviour. A young audience comprised of 1028 respondents were selected from a public institution of higher learning in Malaysia by stratified random sampling. This study uses a cross sectional survey through the distribution of questionnaires as instruments. Data collected were analysed based on the hypothesis model developed and tested by structural equation model (SEM) using AMOS 21.0. The findings of the study show that pro-social behaviour corrrelates with the exposure of films, watching of the religious films and the message in the pro-social films. Thus, it can be concluded that religious films influence the development of pro-social behaviour among youthful audience.

Original languageEnglish
Pages (from-to)42-48
Number of pages7
JournalAsian Social Science
Volume11
Issue number18
DOIs
StatePublished - 5 Jun 2015

Fingerprint

film
Prosocial behavior
social behavior
audience
influence exertion
Structural equation modeling
Malaysia
Structural equation model
Questionnaire
Random sampling
sampling theory
public institution
structural model
instruments
hypothesis
questionnaire
distribution
learning
survey
effect

Keywords

  • Film exposure
  • Influence
  • Pro-social behavior
  • Religious films
  • Structural equation model (SEM)

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)

Cite this

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abstract = "This study discusses the effect of religious films as a factor that influences the form of pro-social behaviour. A young audience comprised of 1028 respondents were selected from a public institution of higher learning in Malaysia by stratified random sampling. This study uses a cross sectional survey through the distribution of questionnaires as instruments. Data collected were analysed based on the hypothesis model developed and tested by structural equation model (SEM) using AMOS 21.0. The findings of the study show that pro-social behaviour corrrelates with the exposure of films, watching of the religious films and the message in the pro-social films. Thus, it can be concluded that religious films influence the development of pro-social behaviour among youthful audience.",
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AB - This study discusses the effect of religious films as a factor that influences the form of pro-social behaviour. A young audience comprised of 1028 respondents were selected from a public institution of higher learning in Malaysia by stratified random sampling. This study uses a cross sectional survey through the distribution of questionnaires as instruments. Data collected were analysed based on the hypothesis model developed and tested by structural equation model (SEM) using AMOS 21.0. The findings of the study show that pro-social behaviour corrrelates with the exposure of films, watching of the religious films and the message in the pro-social films. Thus, it can be concluded that religious films influence the development of pro-social behaviour among youthful audience.

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