Strategic posturing of Malaysian mobile phone service providers

Mohd Fuaad Said, Khairul Akmaliah Adham, Farzana Quoquab

    Research output: Contribution to journalArticle

    2 Citations (Scopus)

    Abstract

    The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of "How do the industry players compete?", and "What factors are important in shaping their strategies?" The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it.

    Original languageEnglish
    Pages (from-to)1-34
    Number of pages34
    JournalPertanika Journal of Social Science and Humanities
    Volume21
    Issue numberSPEC. ISSUE
    Publication statusPublished - 2013

    Fingerprint

    service provider
    industry
    subscription
    market
    institutionalization
    government policy
    liberalization
    ecology
    typology
    content analysis
    parents
    Mobile phone
    Service provider
    Industry
    Mobile Phone
    methodology
    resources

    Keywords

    • Adaptation theory
    • Institutionalization theory
    • Miles and Snow business strategy typology
    • Mobile phone service industry
    • Organizational ecology
    • Strategic posturing

    ASJC Scopus subject areas

    • Arts and Humanities(all)
    • Business, Management and Accounting(all)
    • Economics, Econometrics and Finance(all)
    • Social Sciences(all)

    Cite this

    Said, M. F., Adham, K. A., & Quoquab, F. (2013). Strategic posturing of Malaysian mobile phone service providers. Pertanika Journal of Social Science and Humanities, 21(SPEC. ISSUE), 1-34.

    Strategic posturing of Malaysian mobile phone service providers. / Said, Mohd Fuaad; Adham, Khairul Akmaliah; Quoquab, Farzana.

    In: Pertanika Journal of Social Science and Humanities, Vol. 21, No. SPEC. ISSUE, 2013, p. 1-34.

    Research output: Contribution to journalArticle

    Said, MF, Adham, KA & Quoquab, F 2013, 'Strategic posturing of Malaysian mobile phone service providers', Pertanika Journal of Social Science and Humanities, vol. 21, no. SPEC. ISSUE, pp. 1-34.
    Said, Mohd Fuaad ; Adham, Khairul Akmaliah ; Quoquab, Farzana. / Strategic posturing of Malaysian mobile phone service providers. In: Pertanika Journal of Social Science and Humanities. 2013 ; Vol. 21, No. SPEC. ISSUE. pp. 1-34.
    @article{57602a7e5a7049ce94d81f80ad7fbdb2,
    title = "Strategic posturing of Malaysian mobile phone service providers",
    abstract = "The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of {"}How do the industry players compete?{"}, and {"}What factors are important in shaping their strategies?{"} The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it.",
    keywords = "Adaptation theory, Institutionalization theory, Miles and Snow business strategy typology, Mobile phone service industry, Organizational ecology, Strategic posturing",
    author = "Said, {Mohd Fuaad} and Adham, {Khairul Akmaliah} and Farzana Quoquab",
    year = "2013",
    language = "English",
    volume = "21",
    pages = "1--34",
    journal = "Pertanika Journal of Social Science and Humanities",
    issn = "0128-7702",
    publisher = "Universiti Putra Malaysia",
    number = "SPEC. ISSUE",

    }

    TY - JOUR

    T1 - Strategic posturing of Malaysian mobile phone service providers

    AU - Said, Mohd Fuaad

    AU - Adham, Khairul Akmaliah

    AU - Quoquab, Farzana

    PY - 2013

    Y1 - 2013

    N2 - The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of "How do the industry players compete?", and "What factors are important in shaping their strategies?" The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it.

    AB - The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the industry. Utilizing the case study and content analysis methodologies, we gathered data from the public domain and developed a case that describes strategic actions taken by members within the industry. Based on Miles and Snow's business strategy typology, we analyzed the case data by answering the questions of "How do the industry players compete?", and "What factors are important in shaping their strategies?" The research objective is to provide a conceptualization of strategic posturing by Malaysian mobile phone service providers. Our analysis show that the initial strategic moves of these companies are predominantly prospecting, and, later, analyzing, when the market reaches subscription saturation, and competition begins to intensify. Industry latecomers either arise as challengers or adopt a niche strategy as their strategic option. The adaptive actions of these companies are greatly influenced by institutional elements of the government's policies, market situation, and rivals' actions and responses. These actions are mainly tied to resources and capabilities of their large internationalized parent companies. Taken altogether, the perspective of adaptation, as well as the theories of organizational ecology and institutionalization, provides important theoretical grounds in explaining strategic posturing and factors that influence it.

    KW - Adaptation theory

    KW - Institutionalization theory

    KW - Miles and Snow business strategy typology

    KW - Mobile phone service industry

    KW - Organizational ecology

    KW - Strategic posturing

    UR - http://www.scopus.com/inward/record.url?scp=84891379798&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=84891379798&partnerID=8YFLogxK

    M3 - Article

    VL - 21

    SP - 1

    EP - 34

    JO - Pertanika Journal of Social Science and Humanities

    JF - Pertanika Journal of Social Science and Humanities

    SN - 0128-7702

    IS - SPEC. ISSUE

    ER -