Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families

Shamshubaridah Ramlee, Khairul Akmaliah Adham, Mohd Fuaad Said, Sascha Kraus, Seppo Hänninen

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and subsequently develop it into a comprehensive payment service family. This research resulted in the identification of close linkages between new services development and service family extension, especially as they regard internationalisation and new venture development. Both new service development/extension and internationalisation contributed to the development and rapid growth of the case company, thereby confirming the Uppsala model of internationalisation.

Original languageEnglish
Pages (from-to)76-94
Number of pages19
JournalInternational Journal of Management Practice
Volume4
Issue number1
DOIs
Publication statusPublished - Jan 2010

Fingerprint

Entrepreneurial ventures
Internationalization
Start-up
New service development
New ventures
Life-cycle model
Asia
Uppsala model
Linkage
Payment
Pioneers
Product development
Product family
Methodology

Keywords

  • Entrepreneurial ventures
  • Growth
  • Internationalisation
  • Service families
  • Start-up

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families. / Ramlee, Shamshubaridah; Adham, Khairul Akmaliah; Said, Mohd Fuaad; Kraus, Sascha; Hänninen, Seppo.

In: International Journal of Management Practice, Vol. 4, No. 1, 01.2010, p. 76-94.

Research output: Contribution to journalArticle

Ramlee, Shamshubaridah ; Adham, Khairul Akmaliah ; Said, Mohd Fuaad ; Kraus, Sascha ; Hänninen, Seppo. / Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families. In: International Journal of Management Practice. 2010 ; Vol. 4, No. 1. pp. 76-94.
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