Social support, trust and purchase intention in social commerce era

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Due to increasing numbers of purchases in the online industry has created trust as a critical path in an online environment. In fact, it is more critical when trust has identified as crucial in online commerce. Consumers are reluctant to have a purchase intention when they distrust towards the website. Consumers nowadays, who represent the future buyers, seem to have reasons how they can trust in online commerce and ultimately lead them to have purchase intention. Drawn from social support theory, trust and purchase intention, this research empirically is to test which characters of social support (emotional and informational support) have significant influence purchase intention and to test whether the trust has a significant influence on purchase intention. Furthermore, to test the mediating effects of trust in social commerce. The research conducted in the quantitative approach and used non-probability (convenience sampling) by using questionnaire surveys. A correlation and multiple regression analyses were applied. A total of 200 respondents participated. Our results shed some lights on social commerce literature. The result confirms that there is a relationship between social supports such as emotional and informational support on purchase intention. Finding also revealed that trust as fully mediates the relationship between the variables. This research can entirely contribute to the literature by providing and introducing to both marketers and consumers by identifying the factors influencing purchase intention in social commerce.

Original languageEnglish
Pages (from-to)572-581
Number of pages10
JournalInternational Journal of Supply Chain Management
Volume7
Issue number5
Publication statusPublished - 1 Jan 2018

Fingerprint

Websites
Commerce
Purchase intention
Social support
Sampling
Industry
Emotion
Purchase
Buyers
Critical path
Questionnaire survey
Multiple regression
Marketers
Mediating effect
Support theory
Web sites
Influencing factors
Distrust

Keywords

  • Purchase intention
  • Social commerce
  • Social support
  • Trust

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

Cite this

Social support, trust and purchase intention in social commerce era. / Makmor, Nurkhalida; Syed Shah Alam, Syed Shah Alam; Abd Aziz, Norzalita.

In: International Journal of Supply Chain Management, Vol. 7, No. 5, 01.01.2018, p. 572-581.

Research output: Contribution to journalArticle

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