Abstract
Social entrepreneurship has often been identified as a powerful tool to confront social problems through innovation solutions. This study investigates how self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) influence volunteering intentions for social entrepreneurial activities. Additionally, this study examines the effect of volunteering intentions on purchase intentions. Based on the self-congruity theory and the theory of planned behaviour, we empirically analysed these relationships. A total of 544 questionnaires were collected via convenience sampling and self-administered questionnaires from undergraduates in Malaysia. The findings reveal that both the self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) significantly predict respondents' volunteering intentions for social entrepreneurial activities. Further results imply that volunteering intentions is directly related to intentions to purchase products sold at social entrepreneurial events. This research provides useful information for social and educational institutions seeking to design social entrepreneurial activities that will attract participation from undergraduates.
| Original language | English |
|---|---|
| Pages (from-to) | 217-230 |
| Number of pages | 14 |
| Journal | International Journal of Economics and Management |
| Volume | 13 |
| Issue number | 1 |
| Publication status | Published - 1 Jun 2019 |
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Keywords
- Actual self-congruity
- Intention
- Self-efficacy
- Social entrepreneurial activities
- Subjective norm
ASJC Scopus subject areas
- Business and International Management
- Economics, Econometrics and Finance(all)
- Strategy and Management
Cite this
Social intention model : The effect of self and social facets on students' social intention. / Lim, Chui Seong; Omar, Nor Asiah.
In: International Journal of Economics and Management, Vol. 13, No. 1, 01.06.2019, p. 217-230.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Social intention model
T2 - The effect of self and social facets on students' social intention
AU - Lim, Chui Seong
AU - Omar, Nor Asiah
PY - 2019/6/1
Y1 - 2019/6/1
N2 - Social entrepreneurship has often been identified as a powerful tool to confront social problems through innovation solutions. This study investigates how self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) influence volunteering intentions for social entrepreneurial activities. Additionally, this study examines the effect of volunteering intentions on purchase intentions. Based on the self-congruity theory and the theory of planned behaviour, we empirically analysed these relationships. A total of 544 questionnaires were collected via convenience sampling and self-administered questionnaires from undergraduates in Malaysia. The findings reveal that both the self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) significantly predict respondents' volunteering intentions for social entrepreneurial activities. Further results imply that volunteering intentions is directly related to intentions to purchase products sold at social entrepreneurial events. This research provides useful information for social and educational institutions seeking to design social entrepreneurial activities that will attract participation from undergraduates.
AB - Social entrepreneurship has often been identified as a powerful tool to confront social problems through innovation solutions. This study investigates how self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) influence volunteering intentions for social entrepreneurial activities. Additionally, this study examines the effect of volunteering intentions on purchase intentions. Based on the self-congruity theory and the theory of planned behaviour, we empirically analysed these relationships. A total of 544 questionnaires were collected via convenience sampling and self-administered questionnaires from undergraduates in Malaysia. The findings reveal that both the self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) significantly predict respondents' volunteering intentions for social entrepreneurial activities. Further results imply that volunteering intentions is directly related to intentions to purchase products sold at social entrepreneurial events. This research provides useful information for social and educational institutions seeking to design social entrepreneurial activities that will attract participation from undergraduates.
KW - Actual self-congruity
KW - Intention
KW - Self-efficacy
KW - Social entrepreneurial activities
KW - Subjective norm
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M3 - Article
VL - 13
SP - 217
EP - 230
JO - International Journal of Economics and Management
JF - International Journal of Economics and Management
SN - 1823-836X
IS - 1
ER -