Social intention model

The effect of self and social facets on students' social intention

Chui Seong Lim, Nor Asiah Omar

Research output: Contribution to journalArticle

Abstract

Social entrepreneurship has often been identified as a powerful tool to confront social problems through innovation solutions. This study investigates how self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) influence volunteering intentions for social entrepreneurial activities. Additionally, this study examines the effect of volunteering intentions on purchase intentions. Based on the self-congruity theory and the theory of planned behaviour, we empirically analysed these relationships. A total of 544 questionnaires were collected via convenience sampling and self-administered questionnaires from undergraduates in Malaysia. The findings reveal that both the self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) significantly predict respondents' volunteering intentions for social entrepreneurial activities. Further results imply that volunteering intentions is directly related to intentions to purchase products sold at social entrepreneurial events. This research provides useful information for social and educational institutions seeking to design social entrepreneurial activities that will attract participation from undergraduates.

Original languageEnglish
Pages (from-to)217-230
Number of pages14
JournalInternational Journal of Economics and Management
Volume13
Issue number1
Publication statusPublished - 1 Jun 2019

Fingerprint

Self-congruity
Volunteering
Entrepreneurial activity
Subjective norm
Self-efficacy
Undergraduate
Questionnaire
Purchase
Social entrepreneurship
Purchase intention
Social institutions
Innovation
Participation
Theory of planned behavior
Malaysia
Sampling
Educational institutions
Social problems

Keywords

  • Actual self-congruity
  • Intention
  • Self-efficacy
  • Social entrepreneurial activities
  • Subjective norm

ASJC Scopus subject areas

  • Business and International Management
  • Economics, Econometrics and Finance(all)
  • Strategy and Management

Cite this

Social intention model : The effect of self and social facets on students' social intention. / Lim, Chui Seong; Omar, Nor Asiah.

In: International Journal of Economics and Management, Vol. 13, No. 1, 01.06.2019, p. 217-230.

Research output: Contribution to journalArticle

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